The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive