The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
The Universal language of pain
Agency: BBDO / Bangkok
Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen
Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity
Agency: 72andSunny / Amsterdam + Village Underground / London
Client: Village Underground Category: Branding / Identity System
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined
Agency: Toby Ng Design / Hong Kong
Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Promotional / Booklets & Brochures
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Experiential / Environmental / Indoor Spaces
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Agency: Tool / Santa Monica + Prime Video / Santa Monica
Client: Prime Video Category: Experiential / Environmental / Indoor Spaces
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Promotional / Posters - Series
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing
Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Posters - Series
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters
Agency: R/GA / New York
Client: Samsung Category: Experiential / Environmental / Out of Home - Series
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Annual ID:
OS_DE19223M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Mercedes-Benz (Thailand)
Title:
The Universal language of pain
Category:
Innovation in Design
Annual ID:
OS_DE19225M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Annual ID:
OS_DE19226M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Annual ID:
OS_DE19086M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Design Merit Award
Agency:
Caselli Strategic Design / Mendrisio
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Annual ID:
OS_DE19089M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Annual ID:
OS_DE19090M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Design Merit Award
Agency:
another design / Guangzhou
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Annual ID:
OS_DE19093M
Award:
2019 Design Merit Award
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19094M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19095M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Annual ID:
OS_DE19097M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Annual ID:
OS_DE19098M
Award:
2019 Design Merit Award
Agency:
Y.STUDIO / Shenzhen
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Annual ID:
OS_DE19099M
Award:
2019 Design Merit Award
Agency:
72andSunny / Amsterdam + Village Underground / London
Client:
Village Underground
Title:
EartH Visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19100M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19138M
Award:
2019 Design Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19139M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly Issue 14: Lead & Serve
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19140M
Award:
2019 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19141M
Award:
2019 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19142M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19143M
Award:
2019 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
Tai Tak Takeo Fine Paper
Title:
Superfine Defined
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19144M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19145M
Award:
2019 Design Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19179M
Award:
2019 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19180M
Award:
2019 Design Merit Award
Agency:
Tool / Santa Monica + Prime Video / Santa Monica
Client:
Prime Video
Title:
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19181M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client:
TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Title:
Stradivarius: Timeless Journey
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19182M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19124M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19125M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19126M
Award:
2019 Design Merit Award
Agency:
NON FORM / Beijing
Client:
Central Academy of Fine Art, China
Title:
Exhibition of Anselm Kiefer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19127M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19128M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19129M
Award:
2019 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19130M
Award:
2019 Design Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19131M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19132M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Design Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19135M
Award:
2019 Design Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19176M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19177M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Real Posters
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19178M
Award:
2019 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Digital Design
Annual ID:
OS_DE19168M
Award:
2019 Design Merit Award
Agency:
BASIC® / Bay Area
Client:
Google
Title:
store.google.com
Category:
Digital Design
Annual ID:
OS_DE19169M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Digital Design
Annual ID:
OS_DE19170M
