The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Cargo 3
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Cargo 4
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Steps
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstore (M) Sdn Bhd Category: Collateral Design / Point-of-Purchase and In-Store: Single
Willem Boshoff
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crying Baby
Agency: OgilvyOne Worldwide / Bangkok
Client: Schering, Birth control pill Category: Collateral Design / Point-of-Purchase and In-Store: Single
OZ Scratch-Off Card
Agency: Venables Bell & Partners / San Francisco
Client: HBO Home Video OZ Season 5 Category: Collateral Design / Point-of-Purchase and In-Store: Single
Asylum business card
Agency: Asylum creative / Singapore
Client: Asylum Category: Brand and Corporate Identity Design / Corporate Identity - Single
Seconds on Main
Agency: FCB Cape Town South Africa / Cape Town
Client: Seconds on Main Category: Brand and Corporate Identity Design / Corporate Identity - Single
Famous Voices
Agency: idiots / mumbai
Client: Ninad Kamat Category: Brand and Corporate Identity Design / Corporate Identity - Single
Magnifying Glass
Agency: Kinetic Singapore / Singapore
Client: Holmes Private Investigators Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wooden toys
Agency: OgilvyOne Worldwide / Bangkok
Client: Plantoys Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Melange Accessoires Nightclub Stamp
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single
ESPN Brand Baseball
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Brand and Corporate Identity Design / Corporate Identity - Single
AWARDS
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian
Agency: blok design / Mexico
Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters
Agency: Arnold / McLean
Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign
Agency: Arnold / St. Louis
Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters
Agency: Asylum creative / Singapore
Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper
Agency: BBDO / Singapore
Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER
Agency: E.Co.,Ltd. / Tokyo
Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen
Agency: Fallon / Minneapolis
Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign
Agency: GSD&M / Austin
Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house
Agency: Leo Burnett India / Mumbai
Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
At Home
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Brand and Corporate Identity Design / Booklet Brochure
Le livre du fromager
Agency: Diesel / Montreal
Client: Saputo Category: Brand and Corporate Identity Design / Booklet Brochure
Tough Club ATV brochure
Agency: McKinney / Durham
Client: Polaris Industries Category: Brand and Corporate Identity Design / Booklet Brochure
Effective Ogilvy 2
Agency: Ogilvy & Mather / Mumbai
Client: Ogilvy & Mather, India Category: Brand and Corporate Identity Design / Booklet Brochure
Lord of the Rings
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
The Communist Manifesto
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
Converse Gallery
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity Design / Booklet Brochure
"Go" Tabloid
Agency: The Valentine Group / New York
Client: Interface, Inc. Category: Brand and Corporate Identity Design / Booklet Brochure
The Book with Ticket
Agency: Zapping / Madrid
Client: CdC - Club de Creativos de Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
The Briefcase of Mr. Incredible
Agency: Zapping / Madrid
Client: Disney/Buenavista INC. Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
Mighty Mouse
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Single
MAD Wine packaging
Agency: Asylum creative / Singapore
Client: Auric Pacific Category: Package Design / Single
Covered with Fur
Agency: HAKUHODO inc. / SHIBAURA 3-CHOME
Client: UPLINK Category: Package Design / Single
Nail Biting
Agency: Jung von Matt AG / Berlin
Client: Schaefer Pharma GmbH Category: Package Design / Single
Full Sail 12-Pack Packaging
Agency: Sandstrom Design / Portland
Client: Full Sail Brewery Category: Package Design / Single
Session Bottle
Agency: Sandstrom Design / Portland
Client: Full Sail Brewery Category: Package Design / Single
Root: 1
Agency: Turner Duckworth / San Francisco
Client: Click Wine Group Category: Package Design / Single
Jordan Summer Hoops
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Work'm Sneaker) Category: Package Design / Single
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Direct Mail / Single
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 3
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06137D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 4
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06138D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstore (M) Sdn Bhd
Title:
Steps
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06139D
Award:
2006 Design Merit Award
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Exclusive Books
Title:
Willem Boshoff
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06140D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Schering, Birth control pill
Title:
Crying Baby
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06141D
Award:
2006 Design Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Home Video OZ Season 5
Title:
OZ Scratch-Off Card
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06142D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Asylum business card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06076D
Award:
2006 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Seconds on Main
Title:
Seconds on Main
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06077D
Award:
2006 Design Merit Award
Agency:
idiots / mumbai
Client:
Ninad Kamat
Title:
Famous Voices
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06078D
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holmes Private Investigators
Title:
Magnifying Glass
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06079D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Plantoys
Title:
Wooden toys
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06080D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Melange Accessoires
Title:
The Melange Accessoires Nightclub Stamp
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06081D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Baseball
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06082D
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
RSPCA
Title:
AWARDS
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06217D
Award:
2006 Design Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Carbon
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06218D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
marco
Title:
solo los personajes cambian
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06219D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Prison Bars"
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06220D
Award:
2006 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Collateral Design / Posters: Campaign
Annual ID:
06125D
Award:
2006 Design Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Empire, Capitol, Silver Posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06126D
Award:
2006 Design Merit Award
Agency:
Arnold / St. Louis
Client:
Jack Daniel's Tennessee Whiskey
Title:
Studio No. 7 poster camaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06127D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Dinner party posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06128D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
W.S. Papers
Title:
Conqueror White Paper
Category:
Collateral Design / Posters: Campaign
Annual ID:
06129D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06130D
Award:
2006 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
MIWA LOCK Co.,Ltd
Title:
MIWA LOCK POSTER
Category:
Collateral Design / Posters: Campaign
Annual ID:
06131D
Award:
2006 Design Merit Award
Agency:
Fallon / Minneapolis
Client:
Nordstrom
Title:
Silverscreen
Category:
Collateral Design / Posters: Campaign
Annual ID:
06132D
Award:
2006 Design Merit Award
Agency:
GSD&M / Austin
Client:
American Legacy Foundation
Title:
American Legacy Foundation Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06133D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Dexter Russell Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06134D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06135D
Award:
2006 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
mrs. Kapoor guest house
Title:
mrs. Kapoor guest house
Category:
Collateral Design / Posters: Campaign
Annual ID:
06136D
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06065D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
At Home
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06066D
Award:
2006 Design Merit Award
Agency:
Diesel / Montreal
Client:
Saputo
Title:
Le livre du fromager
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06067D
Award:
2006 Design Merit Award
Agency:
McKinney / Durham
Client:
Polaris Industries
Title:
Tough Club ATV brochure
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06068D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Ogilvy & Mather, India
Title:
Effective Ogilvy 2
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06069D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Lord of the Rings
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06070D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Communist Manifesto
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06071D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Gallery
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06072D
Award:
2006 Design Merit Award
Agency:
The Valentine Group / New York
Client:
Interface, Inc.
Title:
"Go" Tabloid
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06073D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
CdC - Club de Creativos de Espa?a
Title:
The Book with Ticket
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06074D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
Disney/Buenavista INC. Espa?a
Title:
The Briefcase of Mr. Incredible
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06075D
Award:
2006 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
Mighty Mouse
Category:
Package Design / Single
Annual ID:
06094D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Auric Pacific
Title:
MAD Wine packaging
Category:
Package Design / Single
Annual ID:
06095D
Award:
2006 Design Merit Award
Agency:
HAKUHODO inc. / SHIBAURA 3-CHOME
Client:
UPLINK
Title:
Covered with Fur
Category:
Package Design / Single
Annual ID:
06096D
Award:
2006 Design Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Schaefer Pharma GmbH
Title:
Nail Biting
Category:
Package Design / Single
Annual ID:
06097D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Full Sail Brewery
Title:
Full Sail 12-Pack Packaging
Category:
Package Design / Single
Annual ID:
06098D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Full Sail Brewery
Title:
Session Bottle
Category:
Package Design / Single
Annual ID:
06099D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Click Wine Group
Title:
Root: 1
Category:
Package Design / Single
Annual ID:
06100D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Work'm Sneaker)
Title:
Jordan Summer Hoops
Category:
Package Design / Single
Annual ID:
06101D
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Direct Mail / Single
Annual ID:
06178D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
a! dise?o
Title:
a! dise?o
Category:
Direct Mail / Single
Annual ID:
06179D
