The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Current Event Response
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House Category: Current Event Response
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare Category: Current Event Response
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Current Event Response
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Current Event Response
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Current Event Response
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever) Category: Current Event Response
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Current Event Response
Award:
2023 Public Relations Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Annual ID:
OS23_PR008G
Award:
2023 Public Relations Silver Pencil
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Annual ID:
OS23_PR017S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Annual ID:
OS23_PR018S
Award:
2023 Public Relations Silver Pencil
Agency:
Rethink / Toronto + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Annual ID:
OS23_PR019S
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Public Relations Merit Award
Agency:
Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Current Event Response
Annual ID:
OS23_PR070M
Award:
2023 Public Relations Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Current Event Response
Annual ID:
OS23_PR071M
Award:
2023 Public Relations Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Current Event Response
Annual ID:
OS23_PR072M
Award:
2023 Public Relations Merit Award
Agency:
Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client:
APIB
Title:
The Refugee Jatoba
Category:
Current Event Response
Annual ID:
OS23_PR073M
Award:
2023 Public Relations Merit Award
Agency:
Edelman Canada / Toronto
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Current Event Response
Annual ID:
OS23_PR074M