The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Physical Products
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's Category: Physical Products
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis Category: Physical Products
Hoodie Copyright
Agency: Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client: HanesBrands, Inc. / Champion Category: Physical Products
A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client: Borussia Dortmund Category: Events / In-Person
Wear 'Em Out Store
Agency: Edelman / New York + United Entertainment Group / New York
Client: eBay Category: Events / In-Person
Stranger Things Global Rift Takeover
Agency: Netflix / Los Angeles + Giant Spoon / Los Angeles
Client: Netflix Category: Events / In-Person
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Events / In-Person
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Events / In-Person
Anti-Hate Keyboard
Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Experiential
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Innovation & Transformation / Innovation in Experiential
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Experiential
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Experiential
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
Unwanted Followers Film Festival
Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client: Canadian Centre for Child Protection Category: Craft / Dynamic Data Visualization
Story Portrait
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Craft / Dynamic Data Visualization
The Voice Of Reunion
Agency: Ogilvy México / Mexico City + Eco / Mexico City
Client: AB InBev Category: Events / Virtual
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Events / Virtual
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client: 3cm market Category: Ecommerce
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Ecommerce
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Ecommerce
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Craft / Use of Sound
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Craft / Use of Sound
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Metaverse
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Metaverse
Award:
2023 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Annual ID:
OS23_EX064M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Annual ID:
OS23_EX065M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Annual ID:
OS23_EX067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Annual ID:
OS23_EX068M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Annual ID:
OS23_EX069M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Annual ID:
OS23_EX070M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Annual ID:
OS23_EX071M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products
Annual ID:
OS23_EX072M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client:
HanesBrands, Inc. / Champion
Title:
Hoodie Copyright
Category:
Physical Products
Annual ID:
OS23_EX073M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Events / In-Person
Annual ID:
OS23_EX035M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Events / In-Person
Annual ID:
OS23_EX036M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Annual ID:
OS23_EX037M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FUSE Create / Toronto
Client:
Hilton
Title:
Hilton on the Green
Category:
Events / In-Person
Annual ID:
OS23_EX038M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Edelman / New York + United Entertainment Group / New York
Client:
eBay
Title:
Wear 'Em Out Store
Category:
Events / In-Person
Annual ID:
OS23_EX039M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Netflix / Los Angeles + Giant Spoon / Los Angeles
Client:
Netflix
Title:
Stranger Things Global Rift Takeover
Category:
Events / In-Person
Annual ID:
OS23_EX040M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Annual ID:
OS23_EX041M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Events / In-Person
Annual ID:
OS23_EX042M
Award:
2023 Experiential & Immersive Merit Award
Agency:
INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client:
Esports.id
Title:
Anti-Hate Keyboard
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX090M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX091M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX092M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX093M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX094M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX095M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX096M
Award:
2023 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers Film Festival
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX088M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX089M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy México / Mexico City + Eco / Mexico City
Client:
AB InBev
Title:
The Voice Of Reunion
Category:
Events / Virtual
Annual ID:
OS23_EX043M
Award:
2023 Experiential & Immersive Merit Award
Agency:
GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Annual ID:
OS23_EX044M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Annual ID:
OS23_EX045M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Annual ID:
OS23_EX049M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Annual ID:
OS23_EX050M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FRED & FARID / Paris + La Redoute / Roubaix
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Ecommerce
Annual ID:
OS23_EX051M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Annual ID:
OS23_EX052M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Havas Play / Puteaux + Narcotics Anonymous / Paris
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX056M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_EX075M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_EX076M
Award:
2023 Experiential & Immersive Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Annual ID:
OS23_EX077M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Annual ID:
OS23_EX078M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Craft / Use of Sound
Annual ID:
OS23_EX086M
Award:
2023 Experiential & Immersive Merit Award
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Use of Sound
Annual ID:
OS23_EX087M
Award:
2023 Experiential & Immersive Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Metaverse
Annual ID:
OS23_EX057M
Award:
2023 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Annual ID:
OS23_EX058M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Havas Play / Puteaux + Narcotics Anonymous / Paris
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Metaverse
Annual ID:
OS23_EX059M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_EX060M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Annual ID:
OS23_EX061M