The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Craft / Data-Driven Personalization
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE Category: Craft / Illustration
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles Category: Craft / Illustration
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Craft / Writing
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Writing
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Craft / Use of Technology
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Craft / Use of Technology
Remastered Memories
Agency: Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client: True Patriot Love Foundation Category: Craft / Use of Technology
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Craft / Photography
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Craft / Photography
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Craft / Use of Technology
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Use of Technology
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play Category: Craft / VFX & Animation
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Craft / Storytelling
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client: Project Gutenberg Literary Archive Foundation (PGLAF) Category: Craft / Illustration
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Craft / Storytelling
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Craft / Storytelling
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client: Gilead Sciences Category: Craft / Use of Technology
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Use of Technology
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
