The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles
Client: Blizzard Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Craft / Art Direction
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Craft / Art Direction
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Craft / Art Direction
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Art Direction