The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Craft / Writing
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Out of Home
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York
Client: Spotify Category: Out of Home
#SaveBaconHairs
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Kraft Heinz - Oscar Mayer Category: Direct Marketing
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Javier in Frame
Category:
Film & Video
Annual ID:
OS24_BS018B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Annual ID:
OS24_BS019B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Branded Content
Annual ID:
OS24_BS016B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Out of Home
Annual ID:
OS24_BS014B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Out of Home
Annual ID:
OS24_BS015B