The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Interactive, Online, & Mobile
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Utility
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Utility
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Interactive, Online, & Mobile
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Online Community Platform / New Platform
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Mobile Applications
Annual ID:
OS24_IN010S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN009S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN015S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_IN014S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Utility
Annual ID:
OS24_IN011S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Annual ID:
OS24_IN012S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Interactive, Online, & Mobile
Annual ID:
OS24_IN016S