The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Use of Humor
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Use of Humor
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Use of Humor
Lifeguard
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client: Tubi Category: Use of Humor
Not very sweet
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
Not very sweet - The Couple
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Use of Humor
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: Use of Humor
Award:
2024 Film & Video Gold Pencil
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Use of Humor
Annual ID:
OS24_FI008G
Award:
2024 Film & Video Gold Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Use of Humor
Annual ID:
OS24_FI009G
Award:
2024 Film & Video Silver Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Use of Humor
Annual ID:
OS24_FI021S
Award:
2024 Film & Video Merit Award
Agency:
The Martin Agency + GEICO + Tool
Client:
GEICO
Title:
GEICO Disclaimers
Category:
Use of Humor
Annual ID:
OS24_FI114M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client:
Tubi
Title:
Lifeguard
Category:
Use of Humor
Annual ID:
OS24_FI115M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Annual ID:
OS24_FI116M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet
Category:
Use of Humor
Annual ID:
OS24_FI117M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet - The Couple
Category:
Use of Humor
Annual ID:
OS24_FI118M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev + LANDIA
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Annual ID:
OS24_FI119M
Award:
2024 Film & Video Merit Award
Agency:
Pluto TV + HAYMAKER
Client:
Pluto TV
Title:
Pluto TV Country
Category:
Use of Humor
Annual ID:
OS24_FI120M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Use of Humor
Annual ID:
OS24_FI121M