The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
What the fast!
Agency: Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client: Krungsri Frist Choice Category: Use of Humor
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Use of Humor
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Use of Humor
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP Category: Use of Humor
Fight for Thais' Gut : Health Scams : Acne
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Muscle
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Fight for Thais' Gut : Health Scams : Constipated
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Use of Humor
Free for Everyone
Agency: Mischief @ No Fixed Address / New York
Client: Tubi Category: Use of Humor
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie Category: Use of Humor
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King Category: Use of Humor
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
No One Has to Know: Caroler
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client: DoorDash Category: Use of Humor
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Use of Humor
Award:
2025 Film & Video Gold Pencil
Agency:
Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client:
Krungsri Frist Choice
Title:
What the fast!
Category:
Use of Humor
Annual ID:
OS25_FI004G
Award:
2025 Film & Video Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Use of Humor
Annual ID:
OS25_FI016S
Award:
2025 Film & Video Silver Pencil
Agency:
FIG + Naked Smoothies
Client:
Naked
Title:
When Thungry Get Naked
Category:
Use of Humor
Annual ID:
OS25_FI017S
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Annual ID:
OS25_FI042B
Award:
2025 Film & Video Bronze Pencil
Agency:
BBDO / New York + O Positive + Cutters + Company3
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Annual ID:
OS25_FI043B
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Acne
Category:
Use of Humor
Annual ID:
OS25_FI107M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Muscle
Category:
Use of Humor
Annual ID:
OS25_FI108M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Constipated
Category:
Use of Humor
Annual ID:
OS25_FI109M
Award:
2025 Film & Video Merit Award
Agency:
Bananas / Johannesburg
Client:
KFC (YUM BRANDS)
Title:
Let There Be Cake
Category:
Use of Humor
Annual ID:
OS25_FI110M
Award:
2025 Film & Video Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Use of Humor
Annual ID:
OS25_FI111M
Award:
2025 Film & Video Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Use of Humor
Annual ID:
OS25_FI112M
Award:
2025 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Tubi
Title:
Free for Everyone
Category:
Use of Humor
Annual ID:
OS25_FI113M
Award:
2025 Film & Video Merit Award
Agency:
Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
Use of Humor
Annual ID:
OS25_FI114M
Award:
2025 Film & Video Merit Award
Agency:
VML / Madrid + Burger King + Roma
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Annual ID:
OS25_FI115M
Award:
2025 Film & Video Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_FI116M
Award:
2025 Film & Video Merit Award
Agency:
BUZZMAN / PARIS + Wero
Client:
Wero
Title:
10 Seconds
Category:
Use of Humor
Annual ID:
OS25_FI117M
Award:
2025 Film & Video Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client:
DoorDash
Title:
No One Has to Know: Caroler
Category:
Use of Humor
Annual ID:
OS25_FI118M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
Use of Humor
Annual ID:
OS25_FI119M