The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
This is Footy Country
Agency: The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client: Telstra Category: TV, VOD, & Online / Over 90 Seconds - Single
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: TV, VOD, & Online / 30 Seconds and Under - Single
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Single
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: TV, VOD, & Online / 30 Seconds and Under - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Use of Drama
Find Your Rabbit Hole
Agency: Biscuit Filmworks + Mischief @ No Fixed Address
Client: Tubi Category: TV, VOD, & Online / 30 Seconds and Under - Series
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
Update the System
Agency: Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client: Coinbase Category: TV, VOD, & Online / 30 Seconds and Under - Series
Lifeguard
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client: Tubi Category: Use of Humor
Not very sweet
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
Not very sweet - The Couple
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Use of Humor
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: Use of Humor
The Life Bureau
Agency: Ogilvy Taiwan / Taipei
Client: HPV Cancer Prevention Category: TV, VOD, & Online / Over 90 Seconds - Series
24/7 in action
Agency: McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client: Mapfre Category: Innovation / Execution in Film
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Innovation / Execution in Film
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: TV, VOD, & Online / 31-60 Seconds - Single
As Close as You Can Get – Drama
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: TV, VOD, & Online / 31-60 Seconds - Single
As Featured In
Agency: Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client: McDonald's Category: TV, VOD, & Online / 31-60 Seconds - Single
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: TV, VOD, & Online / 31-60 Seconds - Single
I'm hiring
Agency: VML / Paris
Client: The Salvation Army Category: TV, VOD, & Online / 31-60 Seconds - Single
Joy Ride
Agency: Amazon - XCM Internal Agency + Hungry Man
Client: Amazon Category: TV, VOD, & Online / 31-60 Seconds - Single
Love me tender
Agency: Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client: Fondation 30 Millions d'Amis Category: TV, VOD, & Online / 31-60 Seconds - Single
Smooth
Agency: Bear Meets Eagle On Fire / Sydney + Rumble Studios + Division
Client: ROLLiN' Insurance Category: TV, VOD, & Online / 31-60 Seconds - Single
The Hand from Nowhere
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Waffle Choco Crispy Category: TV, VOD, & Online / 31-60 Seconds - Single
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
As Close as You Can Get – Cooking
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
As Close as You Can Get – Drama
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Cinema Advertising
Daydreaming
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Creamy Butter Category: Cinema Advertising
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Cinema Advertising
Father & Son Film
Agency: Jung von Matt AG / Hamburg + ICONOCLAST / Berlin
Client: BMW Category: Cinema Advertising
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Cinema Advertising
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinema Advertising
Capa by AI
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + DaHouse Audio / Berlin
Client: Robert Capa Contemporary Photography Center Category: Low Budget
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Low Budget
Soul Gym
Agency: Accenture Song / Iberia + Tabaco / Madrid
Client: Babies Uganda Category: Low Budget
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI077M
Award:
2024 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI078M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client:
Telstra
Title:
This is Footy Country
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI079M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI040M
Award:
2024 Film & Video Merit Award
Agency:
Doomsday Entertainment / Los Angeles
Client:
Apple
Title:
Slingshot
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI041M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI042M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_FI123M
Award:
2024 Film & Video Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Use of Drama
Annual ID:
OS24_FI124M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Use of Drama
Annual ID:
OS24_FI125M
Award:
2024 Film & Video Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_FI126M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Use of Drama
Annual ID:
OS24_FI127M
Award:
2024 Film & Video Merit Award
Agency:
Biscuit Filmworks + Mischief @ No Fixed Address
Client:
Tubi
Title:
Find Your Rabbit Hole
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI043M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI044M
Award:
2024 Film & Video Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI045M
Award:
2024 Film & Video Merit Award
Agency:
Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client:
Coinbase
Title:
Update the System
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI046M
Award:
2024 Film & Video Merit Award
Agency:
The Martin Agency + GEICO + Tool
Client:
GEICO
Title:
GEICO Disclaimers
Category:
Use of Humor
Annual ID:
OS24_FI114M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client:
Tubi
Title:
Lifeguard
Category:
Use of Humor
Annual ID:
OS24_FI115M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Annual ID:
OS24_FI116M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet
Category:
Use of Humor
Annual ID:
OS24_FI117M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client:
Delight
Title:
Not very sweet - The Couple
Category:
Use of Humor
Annual ID:
OS24_FI118M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev + LANDIA
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Annual ID:
OS24_FI119M
Award:
2024 Film & Video Merit Award
Agency:
Pluto TV + HAYMAKER
Client:
Pluto TV
Title:
Pluto TV Country
Category:
Use of Humor
Annual ID:
OS24_FI120M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Use of Humor
Annual ID:
OS24_FI121M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
Use of Humor
Annual ID:
OS24_FI122M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
HPV Cancer Prevention
Title:
The Life Bureau
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI080M
Award:
2024 Film & Video Merit Award
Agency:
McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client:
Mapfre
Title:
24/7 in action
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI129M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI130M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI047M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Drama
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI048M
Award:
2024 Film & Video Merit Award
Agency:
Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client:
McDonald's
Title:
As Featured In
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI049M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI050M
Award:
2024 Film & Video Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
I'm hiring
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI051M
Award:
2024 Film & Video Merit Award
Agency:
Amazon - XCM Internal Agency + Hungry Man
Client:
Amazon
Title:
Joy Ride
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI052M
Award:
2024 Film & Video Merit Award
Agency:
Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client:
Fondation 30 Millions d'Amis
Title:
Love me tender
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI053M
Award:
2024 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Rumble Studios + Division
Client:
ROLLiN' Insurance
Title:
Smooth
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI054M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Waffle Choco Crispy
Title:
The Hand from Nowhere
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI055M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi ME / Dubai
Client:
LOGI Energy
Title:
47 seconds
Category:
Cinema Advertising
Annual ID:
OS24_FI083M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Cinema Advertising
Annual ID:
OS24_FI084M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Cooking
Category:
Cinema Advertising
Annual ID:
OS24_FI085M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Drama
Category:
Cinema Advertising
Annual ID:
OS24_FI086M
Award:
2024 Film & Video Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Cinema Advertising
Annual ID:
OS24_FI087M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Creamy Butter
Title:
Daydreaming
Category:
Cinema Advertising
Annual ID:
OS24_FI088M
Award:
2024 Film & Video Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinema Advertising
Annual ID:
OS24_FI089M
Award:
2024 Film & Video Merit Award
Agency:
Jung von Matt AG / Hamburg + ICONOCLAST / Berlin
Client:
BMW
Title:
Father & Son Film
Category:
Cinema Advertising
Annual ID:
OS24_FI090M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Cinema Advertising
Annual ID:
OS24_FI091M
Award:
2024 Film & Video Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Cinema Advertising
Annual ID:
OS24_FI092M
Award:
2024 Film & Video Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + DaHouse Audio / Berlin
Client:
Robert Capa Contemporary Photography Center
Title:
Capa by AI
Category:
Low Budget
Annual ID:
OS24_FI093M
Award:
2024 Film & Video Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Annual ID:
OS24_FI094M
Award:
2024 Film & Video Merit Award
Agency:
Accenture Song / Iberia + Tabaco / Madrid
Client:
Babies Uganda
Title:
Soul Gym
Category:
Low Budget
Annual ID:
OS24_FI095M
Award:
2024 Film & Video Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Low Budget
Annual ID:
OS24_FI096M