The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung Category: Direction / Single
Australia's National Sport Is...
Agency: FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client: TAB Category: Direction / Single
Don't Make Future You Hate You
Agency: NerdWallet + O Positive + Deutsch LA
Client: NerdWallet Category: Direction / Single
Find Your In
Agency: Droga5 / New York + LinkedIn + Iconoclast
Client: LinkedIn Category: Direction / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Direction / Single
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan Category: Direction / Single
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Direction / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Direction / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Direction / Single