The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung Category: Direction / Single
Australia's National Sport Is...
Agency: FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client: TAB Category: Direction / Single
Don't Make Future You Hate You
Agency: NerdWallet + O Positive + Deutsch LA
Client: NerdWallet Category: Direction / Single
Find Your In
Agency: Droga5 / New York + LinkedIn + Iconoclast
Client: LinkedIn Category: Direction / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Direction / Single
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan Category: Direction / Single
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Direction / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Direction / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Direction / Single
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Direction / Single
Annual ID:
OS24_MI049M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client:
TAB
Title:
Australia's National Sport Is...
Category:
Direction / Single
Annual ID:
OS24_MI050M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Direction / Single
Annual ID:
OS24_MI051M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
NerdWallet + O Positive + Deutsch LA
Client:
NerdWallet
Title:
Don't Make Future You Hate You
Category:
Direction / Single
Annual ID:
OS24_MI052M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Direction / Single
Annual ID:
OS24_MI053M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Direction / Single
Annual ID:
OS24_MI054M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client:
Nike Japan
Title:
Imperfect You
Category:
Direction / Single
Annual ID:
OS24_MI055M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Direction / Single
Annual ID:
OS24_MI056M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Direction / Single
Annual ID:
OS24_MI057M