The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Direction / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Direction / Single
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Direction / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Direction / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Direction / Single
Legalize Us
Agency: Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client: Cannabis Amnesty Category: Direction / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Annual ID:
OS23_MI046M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Annual ID:
OS23_MI047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Direction / Single
Annual ID:
OS23_MI048M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Direction / Single
Annual ID:
OS23_MI049M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Direction / Single
Annual ID:
OS23_MI051M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Direction / Single
Annual ID:
OS23_MI052M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Direction / Single
Annual ID:
OS23_MI053M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Somesuch / Los Angeles & London
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Annual ID:
OS23_MI054M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Annual ID:
OS23_MI055M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Annual ID:
OS23_MI056M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Direction / Single
Annual ID:
OS23_MI057M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client:
Cannabis Amnesty
Title:
Legalize Us
Category:
Direction / Single
Annual ID:
OS23_MI058M