The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Cinematography / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Cinematography / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinematography / Single
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon Category: Cinematography / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Cinematography / Single
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray Category: Cinematography / Single
Film in the Dark: Faith
Agency: Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client: Samsung Electronics Category: Cinematography / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Cinematography / Single
Gazelle
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinematography / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Cinematography / Single
Samba
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Cinematography / Single
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500 Category: Cinematography / Single
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Cinematography / Series
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinematography / Single
Annual ID:
OS24_MI023S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Roland Garros
Category:
Cinematography / Single
Annual ID:
OS24_MI024S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Cinematography / Single
Annual ID:
OS24_MI025S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Annual ID:
OS24_MI040B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Annual ID:
OS24_MI041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Annual ID:
OS24_MI042B
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Annual ID:
OS24_MI071M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Patriot Films / Cape Town + Accenture Song / Cape Town
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Cinematography / Single
Annual ID:
OS24_MI072M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cheil Worldwide / Seoul + Forged Film / Seoul + Planit Production / Seoul
Client:
Samsung Electronics
Title:
Film in the Dark: Faith
Category:
Cinematography / Single
Annual ID:
OS24_MI073M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Cinematography / Single
Annual ID:
OS24_MI074M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Gazelle
Category:
Cinematography / Single
Annual ID:
OS24_MI075M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Annual ID:
OS24_MI076M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Cinematography / Single
Annual ID:
OS24_MI077M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Samba
Category:
Cinematography / Single
Annual ID:
OS24_MI078M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Annual ID:
OS24_MI079M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + adam&eveDDB / London
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Annual ID:
OS24_MI080M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis One Touch
Client:
NIVEA
Title:
The Climbing Cholitas
Category:
Cinematography / Single
Annual ID:
OS24_MI081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Cinematography / Single
Annual ID:
OS24_MI082M