The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Moving Image / Single
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Craft / Art Direction
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Digital Design
IBM Quantum System Two
Agency: IBM / Yorktown Heights + Map Project Office / London + Universal Design Studio / London + Goppion Technology / Milano
Client: IBM Category: Innovation / Execution in Design
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Typography / Typeface Design
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Design
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Out of Home / Brand Installations
Sunny Days
Agency: T-Change Design Studio / Nanjing
Client: Lingnan Art Publishing House Category: Editorial / Books
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Packaging / Specialty / Limited Edition
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Series
Award:
2024 Design Silver Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Annual ID:
OS24_DE023S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_DE024S
Award:
2024 Design Silver Pencil
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Craft / Art Direction
Annual ID:
OS24_DE025S
Award:
2024 Design Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Digital Design
Annual ID:
OS24_DE020S
Award:
2024 Design Silver Pencil
Agency:
IBM / Yorktown Heights + Map Project Office / London + Universal Design Studio / London + Goppion Technology / Milano
Client:
IBM
Title:
IBM Quantum System Two
Category:
Innovation / Execution in Design
Annual ID:
OS24_DE028S
Award:
2024 Design Silver Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Typography / Typeface Design
Annual ID:
OS24_DE018S
Award:
2024 Design Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE027S
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE022S
Award:
2024 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Lingnan Art Publishing House
Title:
Sunny Days
Category:
Editorial / Books
Annual ID:
OS24_DE017S
Award:
2024 Design Silver Pencil
Agency:
DIVISION / Los Angeles + Apple
Client:
Apple
Title:
Hello Yellow
Category:
Craft / Animation
Annual ID:
OS24_DE026S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE019S