The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
no grey
Agency: Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client: fiat Category: Business Transformation
Dove Let Her Grow
Agency: Edelman / Bangkok
Client: Unilever / Dove Category: Public Relations for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Public Relations for Good
Translators
Agency: McCann Detroit + Weber Shandwick + Casanova//McCann
Client: U.S. Bank Category: Public Relations for Good
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Public Relations for Good
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Traditional Media Relations
STREETCODE
Agency: Edelman / Sydney + Barde Films / Jakarta
Client: HP Category: Innovation / Execution in Public Relations
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Current Event Response
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Current Event Response
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Current Event Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Current Event Response
Award:
2024 Public Relations Bronze Pencil
Agency:
Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client:
fiat
Title:
no grey
Category:
Business Transformation
Annual ID:
OS24_PR023B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Bangkok
Client:
Unilever / Dove
Title:
Dove Let Her Grow
Category:
Public Relations for Good
Annual ID:
OS24_PR028B
Award:
2024 Public Relations Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations for Good
Annual ID:
OS24_PR029B
Award:
2024 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Annual ID:
OS24_PR030B
Award:
2024 Public Relations Bronze Pencil
Agency:
McCann Detroit + Weber Shandwick + Casanova//McCann
Client:
U.S. Bank
Title:
Translators
Category:
Public Relations for Good
Annual ID:
OS24_PR031B
Award:
2024 Public Relations Bronze Pencil
Agency:
TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Public Relations for Good
Annual ID:
OS24_PR032B
Award:
2024 Public Relations Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Public Relations for Good
Annual ID:
OS24_PR033B
Award:
2024 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Traditional Media Relations
Annual ID:
OS24_PR022B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Sydney + Barde Films / Jakarta
Client:
HP
Title:
STREETCODE
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR034B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Current Event Response
Annual ID:
OS24_PR024B
Award:
2024 Public Relations Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Current Event Response
Annual ID:
OS24_PR025B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Current Event Response
Annual ID:
OS24_PR026B