The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Public Relations
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Public Relations
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Public Relations
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: Innovation / Use of Media in Public Relations
Trollboards
Agency: Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client: Skyscanner Category: Innovation / Use of Media in Public Relations
Will Levis No.8
Agency: Edelman / New York
Client: Hellmann's Category: Innovation / New Ideas in Public Relations
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Innovation / New Ideas in Public Relations
Award:
2025 Public Relations Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR008G
Award:
2025 Public Relations Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR015S
Award:
2025 Public Relations Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR024B
Award:
2025 Public Relations Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR025B
Award:
2025 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client:
Skyscanner
Title:
Trollboards
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR068M
Award:
2025 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Hellmann's
Title:
Will Levis No.8
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS25_PR066M