The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE Category: Integrated / Omnichannel Campaign
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Integrated / Omnichannel Campaign
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's Category: Integrated / Omnichannel Campaign
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Integrated / Omnichannel Campaign
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Integrated / Omnichannel
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats Category: Brand Partnerships
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG016B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG017B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG018B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG019B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_IG024B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_IG023B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG025B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Annual ID:
OS24_IG022B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Annual ID:
OS24_IG020B