The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Integrated / Omnichannel Campaign
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Integrated / Omnichannel Campaign
Sewer Delivery
Agency: GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client: Pizza Hut Category: Integrated / Omnichannel Campaign
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Craft / Use of Technology
TAKE A LOOK INSIDE YOURSELF
Agency: Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client: Medical Laboratory Esculab Category: Rebranding Campaign
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Craft / Art Direction
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Integrated / Omnichannel
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Brand Partnerships
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client: ANAT & SSER Category: Brand Partnerships
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Integrated / Omnichannel
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Integrated / Omnichannel
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Integrated / Omnichannel
Battle of the Baddest - Integrated
Agency: Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client: General Entertainment Authority Category: Brand Transformation / Repositioning
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Integrated / Omnichannel Campaigns for Good
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Integrated / Omnichannel Campaigns for Good
Black Black Friday
Agency: DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client: Black Black Friday Category: Integrated / Omnichannel Campaigns for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Integrated / Omnichannel Campaigns for Good
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Integrated / Omnichannel Campaigns for Good
Merry Easter
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Category: Integrated / Omnichannel Campaigns for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Integrated / Omnichannel Campaigns for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Integrated / Omnichannel Campaigns for Good
The Missing Slice
Agency: Doner + Hungry Howie's + Wolfgang / Los Angeles + Doner Partners Network
Client: Hungry Howie's Category: Integrated / Omnichannel Campaigns for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel Campaigns for Good
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Integrated / Omnichannel Campaigns for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Integrated / Omnichannel Campaigns for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG026M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG027M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG028M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG029M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG030M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client:
Pizza Hut
Title:
Sewer Delivery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG031M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Annual ID:
OS24_IG052M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client:
Medical Laboratory Esculab
Title:
TAKE A LOOK INSIDE YOURSELF
Category:
Rebranding Campaign
Annual ID:
OS24_IG033M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Craft / Art Direction
Annual ID:
OS24_IG051M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG056M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Brand Partnerships
Annual ID:
OS24_IG049M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Annual ID:
OS24_IG050M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS24_IG053M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG054M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG055M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client:
General Entertainment Authority
Title:
Battle of the Baddest - Integrated
Category:
Brand Transformation / Repositioning
Annual ID:
OS24_IG032M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_IG034M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IG035M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG036M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG037M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client:
Black Black Friday
Title:
Black Black Friday
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG038M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG039M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG040M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA
Title:
Merry Easter
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG041M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG042M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG043M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Doner + Hungry Howie's + Wolfgang / Los Angeles + Doner Partners Network
Client:
Hungry Howie's
Title:
The Missing Slice
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG044M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG045M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG046M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG047M