The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Events / In-Person
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Events / In-Person
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Events / In-Person
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma Category: Events / Hybrid
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Events / In-Person
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Events / In-Person
Dogg in tha Box
Agency: TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client: Jack in the Box Category: Events / In-Person
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events / In-Person
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Events / In-Person
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Events / In-Person
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Events / In-Person
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi Category: Events / Virtual
Call of Love
Agency: Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client: Lufthansa Category: Events / Hybrid
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Events / In-Person
Annual ID:
OS24_EX002G
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Events / In-Person
Annual ID:
OS24_EX014S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Annual ID:
OS24_EX015S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Annual ID:
OS24_EX016S
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Annual ID:
OS24_EX026B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Annual ID:
OS24_EX027B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Annual ID:
OS24_EX028B
Award:
2024 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client:
Jack in the Box
Title:
Dogg in tha Box
Category:
Events / In-Person
Annual ID:
OS24_EX041M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Annual ID:
OS24_EX042M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Events / In-Person
Annual ID:
OS24_EX043M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Annual ID:
OS24_EX044M
Award:
2024 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Events / In-Person
Annual ID:
OS24_EX045M
Award:
2024 Experiential & Immersive Merit Award
Agency:
MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Annual ID:
OS24_EX046M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Annual ID:
OS24_EX047M