The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Best of Integrated / Omnichannel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Integrated / Omnichannel Campaign
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel Campaign
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Integrated / Omnichannel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Brand Partnerships
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre Category: Customer Experience / CX
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
Nike Diamond Visual Center
Agency: Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client: Nike Diamond Category: Craft / Art Direction
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Tip for Heinz
Agency: Mischief @ No Fixed Address / Brooklyn + Kraft Heinz + Easy Mondays + The Maestros
Client: Kraft Heinz Category: B2B Communications
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Integrated / Omnichannel Campaigns for Good
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE Category: Integrated / Omnichannel Campaign
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Integrated / Omnichannel Campaign
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's Category: Integrated / Omnichannel Campaign
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Integrated / Omnichannel Campaign
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Integrated / Omnichannel
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats Category: Brand Partnerships
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Integrated / Omnichannel Campaign
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Integrated / Omnichannel Campaign
Sewer Delivery
Agency: GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client: Pizza Hut Category: Integrated / Omnichannel Campaign
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Craft / Use of Technology
TAKE A LOOK INSIDE YOURSELF
Agency: Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client: Medical Laboratory Esculab Category: Rebranding Campaign
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Craft / Art Direction
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Integrated / Omnichannel
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Brand Partnerships
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client: ANAT & SSER Category: Brand Partnerships
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Integrated / Omnichannel
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Integrated / Omnichannel
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Integrated / Omnichannel
Battle of the Baddest - Integrated
Agency: Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client: General Entertainment Authority Category: Brand Transformation / Repositioning
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Integrated / Omnichannel Campaigns for Good
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Integrated / Omnichannel Campaigns for Good
Black Black Friday
Agency: DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client: Black Black Friday Category: Integrated / Omnichannel Campaigns for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Integrated / Omnichannel Campaigns for Good
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Integrated / Omnichannel Campaigns for Good
Merry Easter
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Category: Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Integrated / Omnichannel
Annual ID:
OS24_IG000G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG001G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG002G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Annual ID:
OS24_IG008G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG009G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Annual ID:
OS24_IG005G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_IG006G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_IG007G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Annual ID:
OS24_IG003G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_IG004G
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG010S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client:
Nike Diamond
Title:
Nike Diamond Visual Center
Category:
Craft / Art Direction
Annual ID:
OS24_IG015S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_IG011S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_IG012S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Kraft Heinz + Easy Mondays + The Maestros
Client:
Kraft Heinz
Title:
Tip for Heinz
Category:
B2B Communications
Annual ID:
OS24_IG013S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG014S
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG016B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG017B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG018B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG019B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_IG024B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_IG023B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG025B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Annual ID:
OS24_IG022B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Annual ID:
OS24_IG020B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_IG021B
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG026M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG027M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG028M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG029M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG030M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client:
Pizza Hut
Title:
Sewer Delivery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG031M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Annual ID:
OS24_IG052M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client:
Medical Laboratory Esculab
Title:
TAKE A LOOK INSIDE YOURSELF
Category:
Rebranding Campaign
Annual ID:
OS24_IG033M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Craft / Art Direction
Annual ID:
OS24_IG051M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG056M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Brand Partnerships
Annual ID:
OS24_IG049M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Annual ID:
OS24_IG050M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Integrated / Omnichannel
Annual ID:
OS24_IG053M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG054M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Integrated / Omnichannel
Annual ID:
OS24_IG055M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Droga5 / New York + Park Pictures / New York City + Unit9 / London + Accenture Song / New York
Client:
General Entertainment Authority
Title:
Battle of the Baddest - Integrated
Category:
Brand Transformation / Repositioning
Annual ID:
OS24_IG032M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_IG034M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IG035M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG036M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG037M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client:
Black Black Friday
Title:
Black Black Friday
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG038M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG039M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG040M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA
Title:
Merry Easter
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG041M
