The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Toxic Portraits
Agency: Area 23, an IPG Health Company / New York
Client: Horizon Therapeutics Category: Craft / Art Direction
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Film
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Use of Data
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Technology as a Creative Tool
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple Category: Technology as a Creative Tool
Snapper: The Perfect Tree
Agency: Saatchi & Saatchi London / London
Client: John Lewis Category: Original Music / Score - Short Form
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Social Media for Good
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Physical Products
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Physical Products
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Physical Products
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Non-traditional & Guerrilla Marketing
Mayo McHack
Agency: Edelman / London
Client: Hellmann's Category: Non-traditional & Guerrilla Marketing
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Non-traditional & Guerrilla Marketing
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: B2B Communications
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: B2B Communications
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Integrated / Omnichannel Campaign
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Visual Craft / Art Direction
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
STREETCODE
Agency: Edelman / Sydney + Barde Films / Jakarta
Client: HP Category: Innovation / Execution in Public Relations
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Craft / Data-Driven Personalization
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Branded Content
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Current Event Response
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Current Event Response
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Current Event Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Current Event Response
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Use of Humor
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Display Ads
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Streaming and Influencer
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Streaming and Influencer
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Integrated / Omnichannel
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats Category: Brand Partnerships
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Social Video / Under 15 Seconds
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Craft / Writing
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Experiential / In-Person Events
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Single Region or Market / Consumer / Brand
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club Category: Physical Items
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Physical Items
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX040B
Award:
2024 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Horizon Therapeutics
Title:
Toxic Portraits
Category:
Craft / Art Direction
Annual ID:
OS24_PH018B
Award:
2024 Pharma Bronze Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Film
Annual ID:
OS24_PH016B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Use of Data
Annual ID:
OS24_IC009B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT015B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client:
Apple
Title:
The Invincibles
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT016B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Saatchi & Saatchi London / London
Client:
John Lewis
Title:
Snapper: The Perfect Tree
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS016B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI031B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI032B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Social Media for Good
Annual ID:
OS24_SM040B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Physical Products
Annual ID:
OS24_EX031B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products
Annual ID:
OS24_EX032B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Physical Products
Annual ID:
OS24_EX033B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM037B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Edelman / London
Client:
Hellmann's
Title:
Mayo McHack
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM038B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM039B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
B2B Communications
Annual ID:
OS24_OH037B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Annual ID:
OS24_OH038B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM040B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM041B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC010B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC011B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_EX039B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Sydney + Barde Films / Jakarta
Client:
HP
Title:
STREETCODE
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR034B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_HW029B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_SM037B
Award:
2024 Social Media Bronze Pencil
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_SM038B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_SM039B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Annual ID:
OS24_HW019B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS24_RA008B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Current Event Response
Annual ID:
OS24_PR024B
Award:
2024 Public Relations Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Current Event Response
Annual ID:
OS24_PR025B
Award:
2024 Public Relations Bronze Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Current Event Response
Annual ID:
OS24_PR026B
Award:
2024 Public Relations Bronze Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Current Event Response
Annual ID:
OS24_PR027B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Use of Humor
Annual ID:
OS24_BE030B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Display Ads
Annual ID:
OS24_IN018B
Award:
2024 Gaming Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Streaming and Influencer
Annual ID:
OS24_GA010B
Award:
2024 Gaming Bronze Pencil
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Streaming and Influencer
Annual ID:
OS24_GA011B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG025B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Annual ID:
OS24_IG022B
Award:
2024 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Social Video / Under 15 Seconds
Annual ID:
OS24_SM029B
Award:
2024 Out of Home Bronze Pencil
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Craft / Writing
Annual ID:
OS24_OH043B
Award:
2024 Out of Home Bronze Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Writing
Annual ID:
OS24_OH044B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Annual ID:
OS24_PT025B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_PT026B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM033B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE015B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Annual ID:
OS24_DM029B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Physical Items
Annual ID:
OS24_DM030B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Items
Annual ID:
OS24_DM031B