The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Creative Effectiveness / Consumer / Brand
Oreo #BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client: Oreo Category: Creative Effectiveness / Consumer / Brand
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats Category: Brand Partnerships
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
Guide Play
Agency: BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client: JBL Category: Craft / Sound Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Design for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Design for Good
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard Category: Design for Good
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: User-Generated Content (UGC)
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Craft / Data-Driven Personalization
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology / AI
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Out of Home
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York
Client: Spotify Category: Out of Home
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Influencer Marketing / Multi-Channel
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Real-time Response
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Experiential & Immersive for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Experiential & Immersive for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Experiential & Immersive for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Experiential & Immersive for Good
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: TV, VOD, & Online / 30 Seconds and Under - Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: TV, VOD, & Online / 30 Seconds and Under - Series
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Series
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation in Music & Sound Craft
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Writing / Single
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Social Media
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Creative Effectiveness / B2B Communications
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Multicultural Impact
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Data Visualization / Static or Dynamic
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Technology for Good
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's Category: Popular Culture Impact
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Direct Marketing for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Direct Marketing for Good
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO Category: Direct Marketing for Good
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Billboards & Transit / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Billboards & Transit / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Billboards & Transit / Series
WE GAVE THE WORLD AN ORIGINAL
Agency: Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Series
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE009B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Suchard
Title:
Life Is
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE010B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client:
Oreo
Title:
Oreo #BringBack2011
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE011B
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Annual ID:
OS24_OH040B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Branded Content
Annual ID:
OS24_BS016B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_CT022B
Award:
2024 Gaming Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client:
JBL
Title:
Guide Play
Category:
Craft / Sound Design
Annual ID:
OS24_GA017B
Award:
2024 Design Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Design for Good
Annual ID:
OS24_DE042B
Award:
2024 Design Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Design for Good
Annual ID:
OS24_DE043B
Award:
2024 Design Bronze Pencil
Agency:
Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Design for Good
Annual ID:
OS24_DE044B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Annual ID:
OS24_CT019B
Award:
2024 Pharma Bronze Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_PH019B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology / AI
Annual ID:
OS24_IC015B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products
Annual ID:
OS24_HW021B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
GALE
Client:
Chipotle
Title:
Doppelgänger
Category:
Targeting
Annual ID:
OS24_CU008B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Out of Home
Annual ID:
OS24_BS014B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Out of Home
Annual ID:
OS24_BS015B
Award:
2024 Social Media Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM033B
Award:
2024 Social Media Bronze Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM028B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX035B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX036B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX037B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX038B
Award:
2024 Film & Video Bronze Pencil
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI024B
Award:
2024 Film & Video Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI025B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI026B
Award:
2024 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Apple Marcom
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI027B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation in Music & Sound Craft
Annual ID:
OS24_MS021B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_IN023B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Writing / Single
Annual ID:
OS24_MI037B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Social Media
Annual ID:
OS24_CU010B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_RA009B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM036B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Creative Effectiveness / B2B Communications
Annual ID:
OS24_CE014B
Award:
2024 Cultural Driver Bronze Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Multicultural Impact
Annual ID:
OS24_CD009B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS24_DE037B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Energy BBDO / São Paulo
Client:
Unilever
Title:
Album of the Future
Category:
Technology for Good
Annual ID:
OS24_CT020B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Technology for Good
Annual ID:
OS24_CT021B
Award:
2024 Cultural Driver Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Popular Culture Impact
Annual ID:
OS24_CD008B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Direct Marketing for Good
Annual ID:
OS24_DM045B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Ogilvy Honduras
Client:
Regal Springs
Title:
Heaven Fish
Category:
Direct Marketing for Good
Annual ID:
OS24_DM046B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Annual ID:
OS24_DM047B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative Portugal / Lisbon
Client:
MEO
Title:
The Forgotten Team
Category:
Direct Marketing for Good
Annual ID:
OS24_DM048B
Award:
2024 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH029B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH030B
Award:
2024 Out of Home Bronze Pencil
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH031B
Award:
2024 Out of Home Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH032B
Award:
2024 Film & Video Bronze Pencil
Agency:
Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client:
adidas
Title:
WE GAVE THE WORLD AN ORIGINAL
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI033B