The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Events / In-Person
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Full Length Video / Single
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Interactive, Online, & Mobile
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Use of Smart Devices & Voice Assistants
I'm Dying Inside
Agency: FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client: Modibodi Category: Short Form Video / Series / Episodic
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois Category: Newspaper / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Newspaper / Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Digital & Online / Websites & Mobile
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Digital & Online / Websites & Mobile
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Radio & Audio for Good
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Innovation / Use of Media in Film
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Licensed Music
Did Somebody Say ft. Christina & Latto
Agency: McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
The Newspapers Inside the Newspaper Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper Category: Print & Promotional for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Creative Effectiveness / Non-Profit / Charity
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Craft / Writing
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Content at the Speed of Culture
School of Tomorrow
Agency: Kinetic Singapore
Client: DesignSingapore Category: Spatial Design / Experiential & Immersive
Birthday
Agency: VCCP / London + Academy Films / London + King Lear + Selected Works
Client: Cadbury Category: Visual Effects / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: User-Generated Content (UGC)
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film & Video for Good
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Film & Video for Good
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Influencer Marketing / Use of Celebrity
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Influencer Marketing / Use of Celebrity
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: Influencer Marketing / Use of Celebrity
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp Category: Innovation / Use of Media in Out of Home
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Cinematography / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinematography / Single
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon Category: Cinematography / Single
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Technology
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Typography / Typeface Design
Pepperoni Hug Spot
Agency: Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client: Pizza Hut Canada Category: Brand Installations
Yellow Canteen
Agency: INNOCEAN Indonesia / Jakarta
Client: Dulux (ICI Paints Indonesia) Category: Immersive Spaces
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Pharma
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Traditional Media Relations
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Products for Good
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Products for Good
Project Courage
Agency: RPA Advertising / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Products for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products for Good
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Products for Good
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Creative Use of Data
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Craft / Casting
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Annual ID:
OS24_EX027B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Annual ID:
OS24_EX028B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Annual ID:
OS24_BE024B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN025B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS24_IN022B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE022B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DAVID / New York + Stella Artois / New York
Client:
Stella Artois
Title:
Missing Chalices
Category:
Newspaper / Series
Annual ID:
OS24_PT019B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Newspaper / Series
Annual ID:
OS24_PT020B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM034B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM035B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Annual ID:
OS24_RA010B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI039B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Use of Licensed Music
Annual ID:
OS24_MS015B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client:
Just Eat Takeaway
Title:
Did Somebody Say ft. Christina & Latto
Category:
Sonic Branding / Branded Audio
Annual ID:
OS24_MS014B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client:
AnNahar Newspaper
Title:
The Newspapers Inside the Newspaper Edition
Category:
Print & Promotional for Good
Annual ID:
OS24_PT023B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE013B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Annual ID:
OS24_BS019B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS24_DM050B
Award:
2024 Cultural Driver Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Content at the Speed of Culture
Annual ID:
OS24_CD010B
Award:
2024 Design Bronze Pencil
Agency:
Kinetic Singapore
Client:
DesignSingapore
Title:
School of Tomorrow
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Annual ID:
OS24_MI044B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
VCCP / London + Academy Films / London + King Lear + Selected Works
Client:
Cadbury
Title:
Birthday
Category:
Visual Effects / Single
Annual ID:
OS24_MI045B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Annual ID:
OS24_FI036B
Award:
2024 Film & Video Bronze Pencil
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film & Video for Good
Annual ID:
OS24_FI037B
Award:
2024 Film & Video Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Film & Video for Good
Annual ID:
OS24_FI038B
Award:
2024 Social Media Bronze Pencil
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM034B
Award:
2024 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM035B
Award:
2024 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM036B
Award:
2024 Out of Home Bronze Pencil
Agency:
BBDO / New York
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH047B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Annual ID:
OS24_MI040B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Annual ID:
OS24_MI041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Annual ID:
OS24_MI042B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT024B
Award:
2024 Design Bronze Pencil
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Typography / Typeface Design
Annual ID:
OS24_DE032B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client:
Pizza Hut Canada
Title:
Pepperoni Hug Spot
Category:
Brand Installations
Annual ID:
OS24_EX029B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_BE028B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_IG023B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
INNOCEAN Indonesia / Jakarta
Client:
Dulux (ICI Paints Indonesia)
Title:
Yellow Canteen
Category:
Immersive Spaces
Annual ID:
OS24_EX030B
Award:
2024 Pharma Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Annual ID:
OS24_PH020B
Award:
2024 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Traditional Media Relations
Annual ID:
OS24_PR022B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Annual ID:
OS24_HW020B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Products for Good
Annual ID:
OS24_IP010B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Annual ID:
OS24_IP011B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
RPA Advertising / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products for Good
Annual ID:
OS24_IP012B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Annual ID:
OS24_IP013B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products for Good
Annual ID:
OS24_IP014B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Products for Good
Annual ID:
OS24_IP015B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU013B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Craft / Casting
Annual ID:
OS24_RA013B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B