The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Direction / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Direction / Single
The Stories That Killed Us
Agency: Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client: Propuesta Cívica A.C. Category: Direction / Series
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Direction / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Direction / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Direction / Single
Whoops
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client: Metroselskabet Category: Direction / Single
"New Guy"
Agency: Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client: The Coca-Cola Company Category: Direction / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Direction / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Direction / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Direction / Single
American Gothic
Agency: Google LLC / Mountain View CA
Client: Google | Samsung Category: Direction / Single
Australia's National Sport Is...
Agency: FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client: TAB Category: Direction / Single
Don't Make Future You Hate You
Agency: NerdWallet + O Positive + Deutsch LA
Client: NerdWallet Category: Direction / Single
Find Your In
Agency: Droga5 / New York + LinkedIn + Iconoclast
Client: LinkedIn Category: Direction / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Direction / Single
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan Category: Direction / Single
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Direction / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Direction / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Direction / Single
Annual ID:
OS24_MI002G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Annual ID:
OS24_MI003G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Direction / Series
Annual ID:
OS24_MI004G
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Annual ID:
OS24_MI014S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Annual ID:
OS24_MI015S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Annual ID:
OS24_MI016S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client:
Metroselskabet
Title:
Whoops
Category:
Direction / Single
Annual ID:
OS24_MI017S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Annual ID:
OS24_MI030B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client:
The Coca-Cola Company
Title:
"New Guy"
Category:
Direction / Single
Annual ID:
OS24_MI031B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Direction / Single
Annual ID:
OS24_MI032B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Annual ID:
OS24_MI033B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Annual ID:
OS24_MI034B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Direction / Single
Annual ID:
OS24_MI035B
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Direction / Single
Annual ID:
OS24_MI049M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FINCH / Sydney + The Monkeys, part of Accenture Song / Sydney + ARC Edit / Alexandria + MassiveMusic / Sydney
Client:
TAB
Title:
Australia's National Sport Is...
Category:
Direction / Single
Annual ID:
OS24_MI050M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Direction / Single
Annual ID:
OS24_MI051M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
NerdWallet + O Positive + Deutsch LA
Client:
NerdWallet
Title:
Don't Make Future You Hate You
Category:
Direction / Single
Annual ID:
OS24_MI052M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Direction / Single
Annual ID:
OS24_MI053M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Direction / Single
Annual ID:
OS24_MI054M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client:
Nike Japan
Title:
Imperfect You
Category:
Direction / Single
Annual ID:
OS24_MI055M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Direction / Single
Annual ID:
OS24_MI056M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Direction / Single
Annual ID:
OS24_MI057M