The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: Low Budget
Capa by AI
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + DaHouse Audio / Berlin
Client: Robert Capa Contemporary Photography Center Category: Low Budget
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Low Budget
Soul Gym
Agency: Accenture Song / Iberia + Tabaco / Madrid
Client: Babies Uganda Category: Low Budget
Award:
2024 Branded Entertainment Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Low Budget
Annual ID:
OS24_BE064M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Saatchi & Saatchi ME / Dubai
Client:
LOGI Energy
Title:
47 seconds
Category:
Low Budget
Annual ID:
OS24_MI120M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Low Budget
Annual ID:
OS24_MI121M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
Low Budget
Annual ID:
OS24_MI122M
Award:
2024 Film & Video Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + DaHouse Audio / Berlin
Client:
Robert Capa Contemporary Photography Center
Title:
Capa by AI
Category:
Low Budget
Annual ID:
OS24_FI093M
Award:
2024 Film & Video Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Annual ID:
OS24_FI094M
Award:
2024 Film & Video Merit Award
Agency:
Accenture Song / Iberia + Tabaco / Madrid
Client:
Babies Uganda
Title:
Soul Gym
Category:
Low Budget
Annual ID:
OS24_FI095M