The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
OOHA
Agency: Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client: The Coca-Cola Company / OOHA Category: Social Video / Under 15 Seconds
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Social Video / Over 15 Seconds
Redesigning Signs Series
Agency: kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client: Adobe Category: Social Video / Over 15 Seconds
THE TRUE ID CARD
Agency: Buzzman / Paris + THE + Big Productions
Client: NYX PROFESSIONAL MAKEUP Category: Social Video / Over 15 Seconds
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: Social Video / Over 15 Seconds
Award:
2024 Social Media Merit Award
Agency:
Ogilvy Singapore / Singapore + Golden Wolf / London, UK + The Coca-Cola Company / Singapore + Hogarth Worldwide Pte Ltd
Client:
The Coca-Cola Company / OOHA
Title:
OOHA
Category:
Social Video / Under 15 Seconds
Annual ID:
OS24_SM061M
Award:
2024 Social Media Merit Award
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM062M
Award:
2024 Social Media Merit Award
Agency:
kvell collective / Los Angeles, CA + Adobe / San Jose, CA
Client:
Adobe
Title:
Redesigning Signs Series
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM063M
Award:
2024 Social Media Merit Award
Agency:
Buzzman / Paris + THE + Big Productions
Client:
NYX PROFESSIONAL MAKEUP
Title:
THE TRUE ID CARD
Category:
Social Video / Over 15 Seconds
Annual ID:
OS24_SM064M