The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lifeguard
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks
Client: Tubi Category: Use of Humor
Not very sweet
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
Not very sweet - The Couple
Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok
Client: Delight Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Use of Humor
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: Use of Humor
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE Category: Use of Humor
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Use of Humor
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
The Price of Morals Campaign - Squid Game
Agency: BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client: Netflix Media, LLC Category: Use of Humor
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Use of Humor
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Use of Humor
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Use of Humor
Will it Schnitzel?
Agency: Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna
Client: WienTourismus Category: Use of Humor