The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

GEICO Disclaimers Agency: The Martin Agency + GEICO + Tool Client: GEICO Category: Use of Humor
Lifeguard Agency: Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks Client: Tubi Category: Use of Humor
Michael CeraVe Agency: Ogilvy PR / New York Client: CeraVe Category: Use of Humor
Not very sweet Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok Client: Delight Category: Use of Humor
Not very sweet - The Couple Agency: Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok Client: Delight Category: Use of Humor
OUR KIND OF PARTY Agency: DAVID / Buenos Aires + AB Inbev + LANDIA Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
Pluto TV Country Agency: Pluto TV + HAYMAKER Client: Pluto TV Category: Use of Humor
Weather Anything Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop Client: Macpac Category: Use of Humor
Yes! Agency: Erich and Kallman / San Francisco Client: The Hershey Company/Reese's Caramel Big Cup Category: Use of Humor
NOTHING FILLS A HOLE LIKE POT NOODLE Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London Client: POT NOODLE Category: Use of Humor
Oatly in Paris Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris Client: Oatly Category: Use of Humor
OUR KIND OF PARTY Agency: DAVID / Buenos Aires + AB Inbev Client: MICHELOB ULTRA MÉXICO Category: Use of Humor
The First Edible Mascot Agency: Weber Shandwick Client: Pop-Tarts Category: Use of Humor
The Price of Morals Campaign - Squid Game Agency: BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam Client: Netflix Media, LLC Category: Use of Humor
Be Honest Agency: Special US + Uber Eats + Gifted Youth + Exile Client: Uber Eats Category: Use of Humor
iPager Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland Client: Android Category: Use of Humor
Next to Stok'd Agency: Angry Butterfly / Toronto + Nimble / Toronto Client: Stok'd Category: Use of Humor
Will it Schnitzel? Agency: Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna Client: WienTourismus Category: Use of Humor

2024 Film & Video Merit Award

The Martin Agency + GEICO + Tool

GEICO

GEICO Disclaimers

Use of Humor

OS24_FI114M

2024 Film & Video Merit Award

Mischief @ No Fixed Address / Brooklyn + Tubi + Biscuit Filmworks

Tubi

Lifeguard

Use of Humor

OS24_FI115M

2024 Film & Video Merit Award

Ogilvy PR / New York

CeraVe

Michael CeraVe

Use of Humor

OS24_FI116M

2024 Film & Video Merit Award

Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok

Delight

Not very sweet

Use of Humor

OS24_FI117M

2024 Film & Video Merit Award

Ogilvy Bangkok / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok

Delight

Not very sweet - The Couple

Use of Humor

OS24_FI118M

2024 Film & Video Merit Award

DAVID / Buenos Aires + AB Inbev + LANDIA

MICHELOB ULTRA MÉXICO

OUR KIND OF PARTY

Use of Humor

OS24_FI119M

2024 Film & Video Merit Award

Pluto TV + HAYMAKER

Pluto TV

Pluto TV Country

Use of Humor

OS24_FI120M

2024 Film & Video Merit Award

The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop

Macpac

Weather Anything

Use of Humor

OS24_FI121M

2024 Film & Video Merit Award

Erich and Kallman / San Francisco

The Hershey Company/Reese's Caramel Big Cup

Yes!

Use of Humor

OS24_FI122M

2024 Out of Home Merit Award

adam&eveDDB / London + FACTORY / London + Academy Films / London

POT NOODLE

NOTHING FILLS A HOLE LIKE POT NOODLE

Use of Humor

OS24_OH092M

2024 Out of Home Merit Award

Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris

Oatly

Oatly in Paris

Use of Humor

OS24_OH093M

2024 Out of Home Merit Award

DAVID / Buenos Aires + AB Inbev

MICHELOB ULTRA MÉXICO

OUR KIND OF PARTY

Use of Humor

OS24_OH094M

2024 Out of Home Merit Award

Weber Shandwick

Pop-Tarts

The First Edible Mascot

Use of Humor

OS24_OH095M

2024 Out of Home Merit Award

BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam

Netflix Media, LLC

The Price of Morals Campaign - Squid Game

Use of Humor

OS24_OH096M

2024 Social Media Merit Award

Special US + Uber Eats + Gifted Youth + Exile

Uber Eats

Be Honest

Use of Humor

OS24_SM111M

2024 Social Media Merit Award

DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland

Android

iPager

Use of Humor

OS24_SM112M

2024 Social Media Merit Award

Angry Butterfly / Toronto + Nimble / Toronto

Stok'd

Next to Stok'd

Use of Humor

OS24_SM113M

2024 Social Media Merit Award

Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna

WienTourismus

Will it Schnitzel?

Use of Humor

OS24_SM114M

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