The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología) Category: Multicultural Impact
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Multicultural Impact
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Multicultural Impact
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Multicultural Impact
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Multicultural Impact
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Multicultural Impact
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Multicultural Impact
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Multicultural Impact
Annual ID:
OS24_CD001G
Award:
2024 Cultural Driver Gold Pencil
Agency:
VML / New York + VML / Madrid + VML / São Paulo
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Annual ID:
OS24_CD004G
Award:
2024 Cultural Driver Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Multicultural Impact
Annual ID:
OS24_CD007S
Award:
2024 Cultural Driver Bronze Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Multicultural Impact
Annual ID:
OS24_CD009B
Award:
2024 Cultural Driver Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Multicultural Impact
Annual ID:
OS24_CD021M
Award:
2024 Cultural Driver Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
Happy Ramadan
Category:
Multicultural Impact
Annual ID:
OS24_CD022M
Award:
2024 Cultural Driver Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Multicultural Impact
Annual ID:
OS24_CD023M
Award:
2024 Cultural Driver Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Multicultural Impact
Annual ID:
OS24_CD024M
Award:
2024 Cultural Driver Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Multicultural Impact
Annual ID:
OS24_CD025M
Award:
2024 Cultural Driver Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Multicultural Impact
Annual ID:
OS24_CD026M