The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Best of Out of Home
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Posters / Series
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / Execution in Out of Home
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home for Good
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential & Installations / Experiential & Immersive
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Craft / Use of Technology
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Innovation / New Ideas in Out of Home
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Out of Home
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Out of Home for Good
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential & Installations / Experiential & Immersive
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Experiential & Installations / Experiential & Immersive
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Billboards & Transit / Series
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Billboards & Transit / Series
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Billboards & Transit / Series
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: P.O.P. & In-Store / Series
Pressed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
CHECOLAND
Agency: Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client: Uber Eats Category: Use of Humor
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Innovation / New Ideas in Out of Home
Eye Test Menu
Agency: Ogilvy / Bengaluru
Client: Titan Eye + Category: Innovation / New Ideas in Out of Home
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: P.O.P. & In-Store / Single
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Out of Home for Good
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Experiential & Installations / Brand Installations
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Billboards & Transit / Series
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Billboards & Transit / Series
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Billboards & Transit / Series
Award:
2025 Out of Home Best of Discipline Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Annual ID:
OS25_OH000G
Award:
2025 Out of Home Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_OH008G
Award:
2025 Out of Home Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_OH006G
Award:
2025 Out of Home Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH003G
Award:
2025 Out of Home Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Posters / Series
Annual ID:
OS25_OH002G
Award:
2025 Out of Home Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_OH010G
Award:
2025 Out of Home Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH001G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS25_OH011G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home for Good
Annual ID:
OS25_OH007G
Award:
2025 Out of Home Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_OH009G
Award:
2025 Out of Home Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH004G
Award:
2025 Out of Home Gold Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH005G
Award:
2025 Out of Home Silver Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH013S
Award:
2025 Out of Home Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH014S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Posters / Series
Annual ID:
OS25_OH012S
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Annual ID:
OS25_OH024S
Award:
2025 Out of Home Silver Pencil
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_OH023S
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH025S
Award:
2025 Out of Home Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS25_OH026S
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home for Good
Annual ID:
OS25_OH018S
Award:
2025 Out of Home Silver Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Art Direction
Annual ID:
OS25_OH019S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_OH020S
Award:
2025 Out of Home Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Annual ID:
OS25_OH021S
Award:
2025 Out of Home Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_OH022S
Award:
2025 Out of Home Silver Pencil
Agency:
DDB Warszawa
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH015S
Award:
2025 Out of Home Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH016S
Award:
2025 Out of Home Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH017S
Award:
2025 Out of Home Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_OH037B
Award:
2025 Out of Home Bronze Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH032B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH033B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH034B
Award:
2025 Out of Home Bronze Pencil
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Annual ID:
OS25_OH029B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Annual ID:
OS25_OH030B
Award:
2025 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Photography
Annual ID:
OS25_OH041B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_OH042B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH028B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Pressed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH031B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Annual ID:
OS25_OH039B
Award:
2025 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client:
Uber Eats
Title:
CHECOLAND
Category:
Use of Humor
Annual ID:
OS25_OH040B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH043B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / Bengaluru
Client:
Titan Eye +
Title:
Eye Test Menu
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH044B
Award:
2025 Out of Home Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
P.O.P. & In-Store / Single
Annual ID:
OS25_OH027B
Award:
2025 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Out of Home for Good
Annual ID:
OS25_OH038B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS25_OH036B
Award:
2025 Out of Home Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_OH088M
Award:
2025 Out of Home Merit Award
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_OH089M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_OH078M
Award:
2025 Out of Home Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH055M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH056M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH057M
