The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client: adidas Category: Use of Licensed Music
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Original Music / Score - Long Form
Anatomy of a Champion
Agency: KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client: FIGS Category: Music Adaptation / Song
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Music Adaptation / Instrumental
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: Music Adaptation / Instrumental
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Sound Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Design
Paralympics 2024 - Considering What?
Agency: Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client: Channel 4 Category: Sound Design
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Music & Sound
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN Category: Original Music / Song
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client:
adidas
Title:
Hey Jude
Category:
Use of Licensed Music
Annual ID:
OS25_MS008S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS012S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client:
FIGS
Title:
Anatomy of a Champion
Category:
Music Adaptation / Song
Annual ID:
OS25_MS011S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS009S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS010S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Sound Design
Annual ID:
OS25_MS014S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Design
Annual ID:
OS25_MS015S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client:
Channel 4
Title:
Paralympics 2024 - Considering What?
Category:
Sound Design
Annual ID:
OS25_MS016S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Music & Sound
Annual ID:
OS25_MS007S