The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BSF Brand Redesign
Agency: R/GA EMEA
Client: Banque Saudi Fransi Category: Craft - UX / UI / Interface Design
Putting The Power Back In Your Hands
Agency: Dash Digital / Cape Town
Client: Enpower Trading Category: Craft - UX / UI / Interface Design
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Art Direction
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client: Apple Category: Craft / Art Direction
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Interactive, Online, & Mobile
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Interactive, Online, & Mobile
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Online & Mobile Video / Interactive Video
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives Category: Websites
The Toxicity Rating
Agency: Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client: Melanin Gamers Category: Websites
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc. Category: Websites
Allevia Pollen Passport
Agency: MRM Spain / Madrid + Opella/Allegra / Gentilly
Client: Opella-Allegra Category: Websites
Digging Mozart
Agency: Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client: Internationale Stiftung Mozarteum Category: Websites
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Use of Smart Devices & Voice Assistants
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Use of Smart Devices & Voice Assistants
Pardon People, Not Poultry
Agency: Sid Lee + Last Prisoner Project / Denver
Client: Last Prisoner Project Category: Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
R/GA EMEA
Client:
Banque Saudi Fransi
Title:
BSF Brand Redesign
Category:
Craft - UX / UI / Interface Design
Annual ID:
OS25_IN059M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Dash Digital / Cape Town
Client:
Enpower Trading
Title:
Putting The Power Back In Your Hands
Category:
Craft - UX / UI / Interface Design
Annual ID:
OS25_IN060M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Annual ID:
OS25_IN061M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client:
Apple
Title:
No Sweat
Category:
Craft / Art Direction
Annual ID:
OS25_IN062M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS25_IN063M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS25_IN064M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS25_IN046M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe U.S.
Client:
Change The Ref & March For Our Lives
Title:
The Shotline
Category:
Websites
Annual ID:
OS25_IN032M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
IMPACT BBDO / Dubai
Client:
AnNahar Newspaper
Title:
The New President
Category:
Websites
Annual ID:
OS25_IN033M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client:
Melanin Gamers
Title:
The Toxicity Rating
Category:
Websites
Annual ID:
OS25_IN034M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Websites
Annual ID:
OS25_IN035M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
MRM Spain / Madrid + Opella/Allegra / Gentilly
Client:
Opella-Allegra
Title:
Allevia Pollen Passport
Category:
Websites
Annual ID:
OS25_IN036M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client:
Internationale Stiftung Mozarteum
Title:
Digging Mozart
Category:
Websites
Annual ID:
OS25_IN037M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN047M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN048M