The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
36 Months
Agency: 36 Months / Sydney + FINCH / Sydney + Supermassive / Sydney
Client: 36 Months Category: Sustainable Development Goals
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL Category: Sustainable Development Goals
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Sustainable Development Goals
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Sustainable Development Goals
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Sustainable Development Goals
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO Category: Sustainable Development Goals
Right to Care
Agency: Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client: Quezon City Gender and Development Council Category: Sustainable Development Goals
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline Category: Sustainable Development Goals
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Agency:
36 Months / Sydney + FINCH / Sydney + Supermassive / Sydney
Client:
36 Months
Title:
36 Months
Category:
Sustainable Development Goals
Annual ID:
OS25_SD001D
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Agency:
Edelman / London
Client:
DP World
Title:
The Move to -15
Category:
Sustainable Development Goals
Annual ID:
OS25_SD002D
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Agency:
AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Sustainable Development Goals
Annual ID:
OS25_SD003D
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Sustainable Development Goals
Annual ID:
OS25_SD004M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Sustainable Development Goals
Annual ID:
OS25_SD005M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Sustainable Development Goals
Annual ID:
OS25_SD006M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Sustainable Development Goals
Annual ID:
OS25_SD007M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Mullenlowe TREYNA / Manila + Quezon City Gender and Development Council / Manila
Client:
Quezon City Gender and Development Council
Title:
Right to Care
Category:
Sustainable Development Goals
Annual ID:
OS25_SD008M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Sustainable Development Goals
Annual ID:
OS25_SD009M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Sustainable Development Goals
Annual ID:
OS25_SD010M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Sustainable Development Goals
Annual ID:
OS25_SD011M