The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Innovation / Use of Media in Social Media
Just Give a F*ck
Agency: Valtech Radon / Stockholm + RFSU AB / Stockholm
Client: RFSU Category: Innovation / Use of Media in Social Media
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Innovation / Execution in Social Media
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA Category: Innovation / Use of Media in Social Media
TikTok University
Agency: Bob the Robot / NoA / Helsinki + Haaga-Helia University of Applied Sciences / Helsinki + ToinenPHD / Helsinki + Pictures Helsinki / Helsinki
Client: Haaga-Helia University of Applied Sciences Category: Innovation / Use of Media in Social Media
mio Streaming Energy
Agency: The Kitchen North America + Kraft Heinz
Client: Kraft Heinz / Mio Category: Innovation / Use of Media in Social Media
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Innovation / New Ideas in Social Media
Award:
2025 Social Media Gold Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM009G
Award:
2025 Social Media Bronze Pencil
Agency:
Valtech Radon / Stockholm + RFSU AB / Stockholm
Client:
RFSU
Title:
Just Give a F*ck
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM033B
Award:
2025 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Innovation / Execution in Social Media
Annual ID:
OS25_SM095M
Award:
2025 Social Media Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM096M
Award:
2025 Social Media Merit Award
Agency:
Bob the Robot / NoA / Helsinki + Haaga-Helia University of Applied Sciences / Helsinki + ToinenPHD / Helsinki + Pictures Helsinki / Helsinki
Client:
Haaga-Helia University of Applied Sciences
Title:
TikTok University
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM097M
Award:
2025 Social Media Merit Award
Agency:
The Kitchen North America + Kraft Heinz
Client:
Kraft Heinz / Mio
Title:
mio Streaming Energy
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM098M