The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kleenex Brand Identity Refresh - System
Agency: Turner Duckworth / New York + Kimberly-Clark
Client: Kleenex Category: Brand Identity / System
Kulturhavna – An identity shaped by people
Agency: ANTI / Oslo
Client: Sørsida Utvikling AS Category: Brand Identity / System
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Brand Identity / System
Amazon Brand Architecture
Agency: Amazon XCM + Koto
Client: Amazon Category: Brand Identity / System
Award:
2025 Design Merit Award
Agency:
Turner Duckworth / New York + Kimberly-Clark
Client:
Kleenex
Title:
Kleenex Brand Identity Refresh - System
Category:
Brand Identity / System
Annual ID:
OS25_DE047M
Award:
2025 Design Merit Award
Agency:
Sid Lee + Fila / New York
Client:
Fila
Title:
Bellissimo
Category:
Brand Identity / System
Annual ID:
OS25_DE048M
Award:
2025 Design Merit Award
Agency:
ANTI / Oslo
Client:
Sørsida Utvikling AS
Title:
Kulturhavna – An identity shaped by people
Category:
Brand Identity / System
Annual ID:
OS25_DE049M
Award:
2025 Design Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Brand Identity / System
Annual ID:
OS25_DE050M