The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff Category: Brand Identity / System
GUARDIAN ART BOOK FAIR 2023
Agency: Mint Design / Beijing
Client: GUARDIAN Category: Brand Identity / System
Ladies of Tang Dynasty
Agency: The Nine Shanghai / Shanghai
Client: Daming Palace Category: Brand Identity / System
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify Category: Brand Identity / System
Award:
2024 Design Merit Award
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / System
Annual ID:
OS24_DE057M
Award:
2024 Design Merit Award
Agency:
Mint Design / Beijing
Client:
GUARDIAN
Title:
GUARDIAN ART BOOK FAIR 2023
Category:
Brand Identity / System
Annual ID:
OS24_DE058M
Award:
2024 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Daming Palace
Title:
Ladies of Tang Dynasty
Category:
Brand Identity / System
Annual ID:
OS24_DE059M
Award:
2024 Design Merit Award
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Brand Identity / System
Annual ID:
OS24_DE060M