The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Data Visualization / Static or Dynamic
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Data Visualization / Static or Dynamic
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc. Category: Data Visualization / Static or Dynamic
Sounds of the Land
Agency: SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client: Billboard Arabia Category: Data Visualization / Static or Dynamic
Listening to the Earth
Agency: AKQA Bloom + DaHouse Audio
Client: Planetary Guardians Category: Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE084M
Award:
2025 Design Merit Award
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE085M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE086M
Award:
2025 Design Merit Award
Agency:
SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client:
Billboard Arabia
Title:
Sounds of the Land
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE087M