The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Aeroplane, San Francisco, Muni
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The tougue, The ear, The close cropped head
Agency: Hakuhodo / Osaka
Client: Elecom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sushi/Snails/Coffee/Swiss Roll
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nedbank Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Missing Fries, Big Mac, FOF
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Before 42 kg/ Before 87kg/ Before 91 kg
Agency: Ogilvy & Mather / New Delhi
Client: Dr. Morepen Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Adam/Sohni/Romeo/Salim/Laila
Agency: RMG David / New Delhi
Client: www.Indiatimes.com Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
FZT Phase II
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Spoon
Agency: Eggers + Diaper / Berlin
Client: Phaidon Category: Publication Design / Consumer Magazine Full Issue
The Influence Machine
Agency: Eggers + Diaper / Berlin
Client: The Public Art Fund/Artangel Category: Publication Design / Consumer Magazine Full Issue
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
Pass Cards
Agency: Brokaw / Cleveland
Client: RTA Category: Package Design / Commercial Product Packaging
Essentials
Agency: Dew Gibbons / London
Client: Boots the Chemist Category: Package Design / Commercial Product Packaging
Limited Editions - Carlton
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Clearly Canadian 2002
Agency: karacters design group / Vancouver
Client: Clearly Canadian Beverage Corporation Category: Package Design / Commercial Product Packaging
Smart Water
Agency: Lloyd (+ co) / New York
Client: Energy Brands Category: Package Design / Commercial Product Packaging
Gucci Eau de Parfum
Agency: Lloyd (+ co) / New York
Client: Gucci Parfum Category: Package Design / Commercial Product Packaging
Packaging
Agency: Powell / New York
Client: Rheingold Brewing Company Category: Package Design / Commercial Product Packaging
Fresh Soup
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Yummy In My Tummy
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Kubu
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Gabriel Shock Absorbers Category: Package Design / Commercial Product Packaging
Can Pull
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Package Design / Commercial Product Packaging
Vitamins
Agency: Turner Duckworth / London
Client: Marks & Spencer Category: Package Design / Commercial Product Packaging
Natural High
Agency: Turner Duckworth / London
Client: Superdrug Category: Package Design / Commercial Product Packaging
Postcards of Cape Town
Agency: Daddy buy me a Pony / Cape Town
Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4
Agency: Age. Comunicações / São Paulo
Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book
Agency: archer malmo / MEMPHIS
Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
The Nienkamper Brochure
Agency: Blok Design / Mexico City
Client: The Nienkamper Store Category: Brand and Corporate Identity / Booklet/Brochure
Transparent Factory Folder
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Brand and Corporate Identity / Booklet/Brochure
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Brand and Corporate Identity / Booklet/Brochure
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Brand and Corporate Identity / Booklet/Brochure
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Brand and Corporate Identity / Booklet/Brochure
CFDA Awards Journal
Agency: Lloyd (+ co) / New York
Client: CFDA Category: Brand and Corporate Identity / Booklet/Brochure
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Brand and Corporate Identity / Booklet/Brochure
Windsor Brochure
Agency: No. 11 Incorporated / New York
Client: Windsor Category: Brand and Corporate Identity / Booklet/Brochure
Book
Agency: Ogilvy & Mather / New York
Client: Dove Category: Brand and Corporate Identity / Booklet/Brochure
Ogilvy on Ogilvy
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 3
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 4
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Splendorgel
Agency: Saatchi Design / Sydney
Client: Spicers Paper, Australia Category: Brand and Corporate Identity / Booklet/Brochure
Ideas 2003
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Big Book
Agency: Taxi / Toronto
Client: Taxi Category: Brand and Corporate Identity / Booklet/Brochure
Dream Journal
Agency: The Woodbine Agency / Winston-Salem
Client: The Woodbine Agency Category: Brand and Corporate Identity / Booklet/Brochure
"This is about paper"
Agency: VSA Partners / Chicago
Client: MeadWestvaco Papers Group Category: Brand and Corporate Identity / Booklet/Brochure
Five Truths
Agency: VSA Partners / Chicago
Client: Telwares Communications Category: Brand and Corporate Identity / Booklet/Brochure
Brand Book
Agency: Wieden+Kennedy / Tokyo
Client: Mori Building Category: Brand and Corporate Identity / Booklet/Brochure
I am Dying to Get Better
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Brand and Corporate Identity / Booklet/Brochure
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
Aeroplane, San Francisco, Muni
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03134D
Award:
2003 Design Merit Award
Agency:
Hakuhodo / Osaka
Client:
Elecom
Title:
The tougue, The ear, The close cropped head
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03135D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03136D
Award:
2003 Design Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nedbank
Title:
Sushi/Snails/Coffee/Swiss Roll
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03137D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Singapore
Client:
McDonald's
Title:
Missing Fries, Big Mac, FOF
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03138D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Dr. Morepen
Title:
Before 42 kg/ Before 87kg/ Before 91 kg
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03139D
Award:
2003 Design Merit Award
Agency:
RMG David / New Delhi
Client:
www.Indiatimes.com
Title:
Adam/Sohni/Romeo/Salim/Laila
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03140D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
FZT Phase II
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03141D
Award:
2003 Design Merit Award
Agency:
Eggers + Diaper / Berlin
Client:
Phaidon
Title:
Spoon
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03149D
Award:
2003 Design Merit Award
Agency:
Eggers + Diaper / Berlin
Client:
The Public Art Fund/Artangel
Title:
The Influence Machine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03150D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Design Merit Award
Agency:
Brokaw / Cleveland
Client:
RTA
Title:
Pass Cards
Category:
Package Design / Commercial Product Packaging
Annual ID:
03100D
Award:
2003 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Boots the Chemist
Title:
Essentials
Category:
Package Design / Commercial Product Packaging
Annual ID:
03101D
Award:
2003 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Limited Editions - Carlton
Category:
Package Design / Commercial Product Packaging
Annual ID:
03102D
Award:
2003 Design Merit Award
Agency:
karacters design group / Vancouver
Client:
Clearly Canadian Beverage Corporation
Title:
Clearly Canadian 2002
Category:
Package Design / Commercial Product Packaging
Annual ID:
03103D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Energy Brands
Title:
Smart Water
Category:
Package Design / Commercial Product Packaging
Annual ID:
03104D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Gucci Parfum
Title:
Gucci Eau de Parfum
Category:
Package Design / Commercial Product Packaging
Annual ID:
03105D
Award:
2003 Design Merit Award
Agency:
Powell / New York
Client:
Rheingold Brewing Company
Title:
Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
03106D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Fresh Soup
Category:
Package Design / Commercial Product Packaging
Annual ID:
03107D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Yummy In My Tummy
Category:
Package Design / Commercial Product Packaging
Annual ID:
03108D
Award:
2003 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Gabriel Shock Absorbers
Title:
Kubu
Category:
Package Design / Commercial Product Packaging
Annual ID:
03109D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Can Pull
Category:
Package Design / Commercial Product Packaging
Annual ID:
03110D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Marks & Spencer
Title:
Vitamins
Category:
Package Design / Commercial Product Packaging
Annual ID:
03111D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Superdrug
Title:
Natural High
Category:
Package Design / Commercial Product Packaging
Annual ID:
03112D
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
RSA Litho
Title:
Postcards of Cape Town
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03057D
Award:
2003 Design Merit Award
Agency:
Age. Comunicações / São Paulo
Client:
Age. Comunicações
Title:
Page 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03058D
Award:
2003 Design Merit Award
Agency:
archer malmo / MEMPHIS
Client:
Clark Tower
Title:
Little Green Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03059D
Award:
2003 Design Merit Award
Agency:
Blok Design / Mexico City
Client:
The Nienkamper Store
Title:
The Nienkamper Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03060D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Transparent Factory Folder
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03062D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03063D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03064D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03065D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
CFDA
Title:
CFDA Awards Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03066D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03067D
Award:
2003 Design Merit Award
Agency:
No. 11 Incorporated / New York
Client:
Windsor
Title:
Windsor Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03068D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03069D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Ogilvy on Ogilvy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03070D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 3
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03071D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03072D
Award:
2003 Design Merit Award
Agency:
Saatchi Design / Sydney
Client:
Spicers Paper, Australia
Title:
Splendorgel
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03073D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Group
Title:
Ideas 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03074D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Taxi
Title:
Big Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03075D
Award:
2003 Design Merit Award
Agency:
The Woodbine Agency / Winston-Salem
Client:
The Woodbine Agency
Title:
Dream Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03076D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
MeadWestvaco Papers Group
Title:
"This is about paper"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03077D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Telwares Communications
Title:
Five Truths
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03078D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Mori Building
Title:
Brand Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03079D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
I am Dying to Get Better
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03080D
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03099D
