The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
TOJIRO KNIFE GALLERY TOKYO
Agency: KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client: TOJIRO Co., Ltd. Category: Spatial Design / Architecture & Interior
Hus of FRAKTA
Agency: Mother / London + IKEA / London
Client: IKEA Category: Spatial Design / Experiential & Immersive
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s Category: Spatial Design / Experiential & Immersive
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Spatial Design / Experiential & Immersive
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Spatial Design / Experiential & Immersive
Hirate Kindergarten
Agency: 6D-K co.,Ltd / Tokyo + JAKUETS Inc. / Fukui
Client: Hirate Kindergarten Category: Spatial Design / Wayfinding
Award:
2025 Design Merit Award
Agency:
KATATA YOSHIHITO DESIGN / NIIGATA + Tojiro Co., Ltd. / Tsubame + Suminoe Kogei Co., Ltd. / Osaka + bouillon inc. / Tokyo
Client:
TOJIRO Co., Ltd.
Title:
TOJIRO KNIFE GALLERY TOKYO
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE112M
Award:
2025 Design Merit Award
Agency:
Mother / London + IKEA / London
Client:
IKEA
Title:
Hus of FRAKTA
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS25_DE108M
Award:
2025 Design Merit Award
Agency:
DDB Warszawa
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS25_DE109M
Award:
2025 Design Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS25_DE110M
Award:
2025 Design Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS25_DE111M