The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Craft / Art Direction
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple Category: Craft / Art Direction
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Craft / Art Direction
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Craft / Art Direction
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Craft / Art Direction
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Art Direction
Annual ID:
OS25_DE008G
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_DE020S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_DE021S
Award:
2025 Design Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_DE040B
Award:
2025 Design Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Craft / Art Direction
Annual ID:
OS25_DE128M
Award:
2025 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Annual ID:
OS25_DE129M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Craft / Art Direction
Annual ID:
OS25_DE130M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Craft / Art Direction
Annual ID:
OS25_DE131M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Craft / Art Direction
Annual ID:
OS25_DE132M