The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
Magnificent
Agency: The Nine / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Tutu Academy
Agency: Design Army / Washington DC
Client: Hong Kong Ballet Category: Craft / Photography
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Craft / Photography
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_DE023S
Award:
2025 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Craft / Photography
Annual ID:
OS25_DE041B
Award:
2025 Design Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_DE042B
Award:
2025 Design Merit Award
Agency:
Design Army / Washington DC
Client:
Hong Kong Ballet
Title:
Tutu Academy
Category:
Craft / Photography
Annual ID:
OS25_DE137M
Award:
2025 Design Merit Award
Agency:
Ogilvy / Shanghai
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
Craft / Photography
Annual ID:
OS25_DE138M
Award:
2025 Design Merit Award
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Craft / Photography
Annual ID:
OS25_DE139M