The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Public Relations for Good
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Public Relations for Good
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Public Relations for Good
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Public Relations for Good
Pet-ition
Agency: Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client: Mattie's Place Category: Public Relations for Good
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Public Relations for Good
The big shake up
Agency: Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client: Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) Category: Public Relations for Good
The National Sport of Kazakhstan
Agency: GForce Grey / Almaty
Client: Ruh Fighting Category: Public Relations for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Public Relations for Good
Don't Drink & Dive
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Malibu Category: Public Relations for Good
Award:
2025 Public Relations Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Annual ID:
OS25_PR005G
Award:
2025 Public Relations Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Public Relations for Good
Annual ID:
OS25_PR006G
Award:
2025 Public Relations Silver Pencil
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Public Relations for Good
Annual ID:
OS25_PR011S
Award:
2025 Public Relations Silver Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Public Relations for Good
Annual ID:
OS25_PR012S
Award:
2025 Public Relations Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Public Relations for Good
Annual ID:
OS25_PR020B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client:
Mattie's Place
Title:
Pet-ition
Category:
Public Relations for Good
Annual ID:
OS25_PR021B
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Public Relations for Good
Annual ID:
OS25_PR055M
Award:
2025 Public Relations Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Annual ID:
OS25_PR056M
Award:
2025 Public Relations Merit Award
Agency:
Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Title:
The big shake up
Category:
Public Relations for Good
Annual ID:
OS25_PR057M
Award:
2025 Public Relations Merit Award
Agency:
GForce Grey / Almaty
Client:
Ruh Fighting
Title:
The National Sport of Kazakhstan
Category:
Public Relations for Good
Annual ID:
OS25_PR058M
Award:
2025 Public Relations Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Annual ID:
OS25_PR059M