The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: B2B Communications
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove Category: Brand Voice
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Current Event Response
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Current Event Response
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Current Event Response
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Current Event Response
Cheers, Deivid
Agency: LePub Mexico / Mexico City
Client: Carta Blanca Category: Current Event Response
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Current Event Response
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Community Building
Finger Lickin' Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Community Building
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Community Building
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Community Building
Will Levis No.8
Agency: Edelman / New York
Client: Hellmann's Category: Innovation / New Ideas in Public Relations
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Innovation / New Ideas in Public Relations
Award:
2025 Public Relations Merit Award
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Annual ID:
OS25_PR054M
Award:
2025 Public Relations Merit Award
Agency:
Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Brand Voice
Annual ID:
OS25_PR043M
Award:
2025 Public Relations Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Current Event Response
Annual ID:
OS25_PR048M
Award:
2025 Public Relations Merit Award
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Current Event Response
Annual ID:
OS25_PR049M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Current Event Response
Annual ID:
OS25_PR050M
Award:
2025 Public Relations Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Current Event Response
Annual ID:
OS25_PR051M
Award:
2025 Public Relations Merit Award
Agency:
LePub Mexico / Mexico City
Client:
Carta Blanca
Title:
Cheers, Deivid
Category:
Current Event Response
Annual ID:
OS25_PR052M
Award:
2025 Public Relations Merit Award
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Current Event Response
Annual ID:
OS25_PR053M
Award:
2025 Public Relations Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Community Building
Annual ID:
OS25_PR035M
Award:
2025 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Finger Lickin' Open Endorsement
Category:
Community Building
Annual ID:
OS25_PR036M
Award:
2025 Public Relations Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Community Building
Annual ID:
OS25_PR037M
Award:
2025 Public Relations Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Community Building
Annual ID:
OS25_PR038M
Award:
2025 Public Relations Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Community Building
Annual ID:
OS25_PR039M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / Singapore
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Community Building
Annual ID:
OS25_PR040M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Community Building
Annual ID:
OS25_PR041M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Community Building
Annual ID:
OS25_PR042M
Award:
2025 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Hellmann's
Title:
Will Levis No.8
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS25_PR066M