The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Use of Humor
The Dareful Handle
Agency: Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client: Toyota Category: Use of Humor
Call of the Mustaches
Agency: FCB / New York + Pringles | Kellanova
Client: Pringles Category: Use of Humor
Unbecoming Your Parents in Paris
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Formula + Havas Street
Client: Progressive Insurance Category: Use of Humor
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_IG004G
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_IG021B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Use of Humor
Annual ID:
OS25_IG022B
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client:
Toyota
Title:
The Dareful Handle
Category:
Use of Humor
Annual ID:
OS25_IG039M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
FCB / New York + Pringles | Kellanova
Client:
Pringles
Title:
Call of the Mustaches
Category:
Use of Humor
Annual ID:
OS25_IG040M