The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener Category: Craft / Writing - Series
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Innovation / Use of Media in Radio & Audio
Tail Orchestra
Agency: BBDO / New York + Pedigree + Machine + FCNY
Client: Pedigree Category: Use of Humor
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Radio & Audio
Rock DNA
Agency: AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client: Billboard Category: Innovation / New Ideas in Radio & Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Sound Design
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Radio & Audio
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS25_RA010B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Craft / Writing - Series
Annual ID:
OS25_RA013B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS25_RA018B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
BBDO / New York + Pedigree + Machine + FCNY
Client:
Pedigree
Title:
Tail Orchestra
Category:
Use of Humor
Annual ID:
OS25_RA011B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Use of Humor
Annual ID:
OS25_RA012B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS25_RA015B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client:
Billboard
Title:
Rock DNA
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS25_RA016B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Sound Design
Annual ID:
OS25_RA014B