The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain Category: Innovation in AI
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children Category: Innovation in AI
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King Category: Innovation in AI
AI Music Experiments
Agency: YouTube + Google + Google DeepMind + YouTube Creative Studio / New York
Client: YouTube Category: Innovation in AI
Award:
2025 Creative Use of AI Gold Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation in AI
Annual ID:
OS25_AI002G
Award:
2025 Creative Use of AI Silver Pencil
Agency:
Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Innovation in AI
Annual ID:
OS25_AI003S
Award:
2025 Creative Use of AI Merit Award
Agency:
Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Innovation in AI
Annual ID:
OS25_AI019M