The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Craft / Art Direction
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple Category: Craft / Art Direction
Award:
2025 Health & Wellness Silver Pencil
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Craft / Art Direction
Annual ID:
OS25_HW016S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_PT012S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_PT013S
Award:
2025 Print & Promotional Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_PT014S
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_DE020S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_DE021S
Award:
2025 Out of Home Silver Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Art Direction
Annual ID:
OS25_OH019S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_OH020S
Award:
2025 Out of Home Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Annual ID:
OS25_OH021S
Award:
2025 Out of Home Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_OH022S