The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca Category: Craft / Art Direction
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Art Direction
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client: Apple Category: Craft / Art Direction
Pinterest Predicts
Agency: Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: Craft / Art Direction
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Craft / Art Direction
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Craft / Art Direction
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Craft / Art Direction
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple Category: Craft / Art Direction
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Craft / Art Direction
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Craft / Art Direction
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Craft / Art Direction
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Congested Portraits
Agency: FCB / London
Client: Kimberly-Clark / Kleenex Easy Breathe Category: Craft / Art Direction
Wemby Crop Circle
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client: NIKE Category: Craft / Art Direction
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Craft / Art Direction
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_PT038M
Award:
2025 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Art Direction
Annual ID:
OS25_PT039M
Award:
2025 Print & Promotional Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_PT040M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_DM107M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DM108M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
The Desert Runner
Category:
Craft / Art Direction
Annual ID:
OS25_EX075M
Award:
2025 Experiential & Immersive Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_EX076M
Award:
2025 Pharma Merit Award
Agency:
VML UK / London + La Boutique 77 / Madrid
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Annual ID:
OS25_PH017M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Annual ID:
OS25_IN061M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client:
Apple
Title:
No Sweat
Category:
Craft / Art Direction
Annual ID:
OS25_IN062M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Craft / Art Direction
Annual ID:
OS25_BS044M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Craft / Art Direction
Annual ID:
OS25_BS045M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Craft / Art Direction
Annual ID:
OS25_BS046M
Award:
2025 Design Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Craft / Art Direction
Annual ID:
OS25_DE128M
Award:
2025 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Annual ID:
OS25_DE129M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Craft / Art Direction
Annual ID:
OS25_DE130M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Craft / Art Direction
Annual ID:
OS25_DE131M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Craft / Art Direction
Annual ID:
OS25_DE132M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DE133M
Award:
2025 Out of Home Merit Award
Agency:
FCB / London
Client:
Kimberly-Clark / Kleenex Easy Breathe
Title:
Congested Portraits
Category:
Craft / Art Direction
Annual ID:
OS25_OH096M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client:
NIKE
Title:
Wemby Crop Circle
Category:
Craft / Art Direction
Annual ID:
OS25_OH097M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Craft / Art Direction
Annual ID:
OS25_OH098M
Award:
2025 Out of Home Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Art Direction
Annual ID:
OS25_OH099M