The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Film
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Social Media
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Editing / Single
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Games / Gaming
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Craft / Writing
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Sonic Branding / Branded Audio
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Casting / Actor
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan Category: Music Videos
Squabble Up
Agency: PRETTYBIRD / Culver City + pgLang / Los Angeles + project3 / Los Angeles
Client: Kendrick Lamar Category: Music Videos
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Craft / Use of Technology
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Animation
Anatomy of a Champion
Agency: KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client: FIGS Category: Music Adaptation / Song
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB Category: Content at the Speed of Culture
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: TV, VOD, & Online / Over 90 Seconds - Single
Find Your Friends
Agency: Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Craft / Writing
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Integrated / Omnichannel Campaign
Room for Everyone
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard Category: B2B Communications
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Use of Humor
10 Years of Wrapped
Agency: Spotify / New York
Client: Spotify Category: Creative Effectiveness / Entertainment / Music / Film / Television
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Craft / Casting
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Music Adaptation / Instrumental
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: Music Adaptation / Instrumental
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Technology as a Creative Tool
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Spatial Design / Architecture & Interior
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Animation
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Sound Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Design
Paralympics 2024 - Considering What?
Agency: Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client: Channel 4 Category: Sound Design
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Print & Promotional for Good
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Technology for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Technology for Good
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Technology for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Mobile Applications
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Real-Time Data
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI018S
Award:
2025 Public Relations Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PR013S
Award:
2025 Public Relations Silver Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_PR014S
Award:
2025 Health & Wellness Silver Pencil
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Social Media
Annual ID:
OS25_HW014S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Editing / Single
Annual ID:
OS25_MI019S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Games / Gaming
Annual ID:
OS25_BE014S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Annual ID:
OS25_IG013S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Sonic Branding / Branded Audio
Annual ID:
OS25_RA003S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Annual ID:
OS25_MI029S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Music Videos
Annual ID:
OS25_BE012S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City + pgLang / Los Angeles + project3 / Los Angeles
Client:
Kendrick Lamar
Title:
Squabble Up
Category:
Music Videos
Annual ID:
OS25_BE013S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_IN015S
Award:
2025 Out of Home Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Annual ID:
OS25_OH024S
Award:
2025 Brand-Side / In-House Silver Pencil
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Direct Marketing
Annual ID:
OS25_BS009S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Animation
Annual ID:
OS25_IN018S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client:
FIGS
Title:
Anatomy of a Champion
Category:
Music Adaptation / Song
Annual ID:
OS25_MS011S
Award:
2025 Direct Marketing Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM014S
Award:
2025 Cultural Driver Silver Pencil
Agency:
Droga5 / London + Lidl GB + OMD UK + The Romans
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD005S
Award:
2025 Film & Video Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI010S
Award:
2025 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI011S
Award:
2025 Health & Wellness Silver Pencil
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Craft / Writing
Annual ID:
OS25_HW017S
Award:
2025 Health & Wellness Silver Pencil
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_HW015S
Award:
2025 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Annual ID:
OS25_DM019S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Annual ID:
OS25_CU009S
Award:
2025 Film & Video Silver Pencil
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Use of Humor
Annual ID:
OS25_FI016S
Award:
2025 Film & Video Silver Pencil
Agency:
FIG + Naked Smoothies
Client:
Naked
Title:
When Thungry Get Naked
Category:
Use of Humor
Annual ID:
OS25_FI017S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_RA007S
Award:
2025 Creative Effectiveness Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
10 Years of Wrapped
Category:
Creative Effectiveness / Entertainment / Music / Film / Television
Annual ID:
OS25_CE006S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Craft / Casting
Annual ID:
OS25_RA008S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS009S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS010S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT006S
Award:
2025 Design Silver Pencil
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE015S
Award:
2025 Design Silver Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Animation
Annual ID:
OS25_DE024S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Sound Design
Annual ID:
OS25_MS014S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Design
Annual ID:
OS25_MS015S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client:
Channel 4
Title:
Paralympics 2024 - Considering What?
Category:
Sound Design
Annual ID:
OS25_MS016S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT010S
Award:
2025 Film & Video Silver Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Annual ID:
OS25_FI015S
Award:
2025 Social Media Silver Pencil
Agency:
GUT / Los Angeles
Client:
DoorDash
Title:
Bouquets for Living Men
Category:
Use of Humor
Annual ID:
OS25_SM015S
Award:
2025 Print & Promotional Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PT011S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Technology for Good
Annual ID:
OS25_CT010S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Technology for Good
Annual ID:
OS25_CT011S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Technology for Good
Annual ID:
OS25_CT012S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Mobile Applications
Annual ID:
OS25_IN009S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan
Client:
Heineken
Title:
The Superstitious Call
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA006S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS25_EX017S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Annual ID:
OS25_CU008S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI019S